Salesforce

MAY 9, 2024

In today’s highly competitive consumer goods (CG) industry, success often hinges on the strength of your relationships with key accounts. Effective key account management isn’t just a tactic, it’s a vital strategy for achieving profitable growth. But what sets your key account managers (KAMs) apart from your competitors’?

Account management 52

Account management Finance Promote Cross-sell 52

SaaStr

JULY 1, 2024

It sounds great to be able to sell to more people and sell bigger deals, but are you ready? You want to ensure you have cross-functional alignment and that this isn’t another squirrel you’re chasing. Do you have a core portion of your team equipped to sell upmarket? When Should You Move Upmarket? Look at your team.

Cross-sell 120

Cross-sell Price Account management Up-sell 120

Sales Hacker

FEBRUARY 1, 2021

For key accounts, the account manager should have a clear understanding of the client’s needs and how well their company is satisfying those needs. This is all good business practice and should be anticipated by selling organisations. But frequently, account teams are unaware of how customers manage suppliers.

Customers 103

Customers Contract Cross-sell Account management 103

Veloxy

NOVEMBER 29, 2021

Companies with access to today’s technology are swamped with data. Yet, how it can shape selling for your company can be revolutionary for you. For the sales manager who wants to still conduct sales meetings, this is a huge boon for their productivity. . What is Predictive Sales Analytics? Lead Scoring. Content Creation.

Inside sales 162

Inside sales Sales Outside Sales Cross-sell 162

Highspot

MAY 3, 2024

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more.

Cross-sell 93

Cross-sell Technology Technology GTM 93

Sales Hacker

MAY 6, 2021

We’re in the middle of a transformational time in the world of technology across all sectors. They’ll rip apart your CRM and replace your opportunity fields with their proven-and-trusted sales methodologies and scoff if you try to rehearse Sandler, Challenger, or MEDDIC selling to them.

B2C 122

B2C Pipeline SQL Strategize 122

Sales Hacker

APRIL 6, 2022

And these manual processes take sales reps away from their most important activity: selling. If you’re selling a limited number of products or services, or have an extremely simple pricing model, a CPQ system may be beyond your needs. A better selling experience. 5 benefits of CPQ software.

Cross-sell 109

Cross-sell Contract Price Finance 109

Hubspot

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape.

Strategize 99

Strategize Objectives and Key Results Strategic partnership Cross-sell 99

Sales Hacker

SEPTEMBER 24, 2018

To put things in context, sales engagement platforms are the selling world’s version of the cell phone and email when it comes to sheer transformative power. Sales engagement platforms fill the technology gaps between the CRM (which basically functions as a database) and Marketing Automation Platforms (MAPS).

Cross-sell 93

Cross-sell Sales CRM Quota 93

Sales Hacker

AUGUST 7, 2024

Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams. Paul Mander currently leads all of go-to-market for B2B at Optery.

Go To Market 124

Go To Market X-functional Engineering Cross-sell 124

SalesforLife

SEPTEMBER 30, 2019

However, more and more, the role of the sales pro has been delineated down to specific functions, while technology has accelerated capabilities for each seller – assumingly to fuel more yield and throughput per seller. But over the years, it appears the sellers are losing that innate skill to hunt.

Prospecting 96

Prospecting Quota Cold Call Cross-sell 96

Hubspot

JUNE 8, 2021

For the same reasons that inside sales reps roles are growing, outside sales reps now often rely on technology to land customers. Nearly half of their time is spent selling remotely (i.e. It's good to check how much travel is involved, what technology you'll have access to, and what performance metrics you'll be evaluated against.

Commission 94

Commission Territory Finance Inside sales 94

Sales Hacker

APRIL 21, 2021

Proliferation of marketing and sales technology. The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. For our example, we’ll cover what a RevOps manager does on a daily basis: Makes decisions on sales and marketing strategies to drive business revenue.

Finance 117

Finance Cross-sell GTM SQL 117

Partners in Excellence

NOVEMBER 26, 2018

Too often, a new technology tool is viewed as transformative, but instead, organizations often end up doing the same things they always have, just assisted by expensive new technology. In some cases, all the technology enables them to do is make the same mistakes with more people at a dramatically faster rate.

Objection handling 82

Objection handling Cross-sell Technology Technology 82

Veloxy

FEBRUARY 22, 2023

Field sales representatives are responsible for building customer relationships, understanding needs, and persuading them to purchase, while managers oversee teams, implement sales strategies, and ensure sales targets are met. But first, let’s make sure we’re on the same page: What is field sales? Schedule your free workshop NOW!

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Heinz Marketing

JANUARY 13, 2022

And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. How the marketing, sales and customer/account management teams work together is also critical to success. Target Account Precision. Who do you sell to?

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Hubspot

APRIL 2, 2021

Programmatic buy – The buying process is done using automated technology. Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). Media Buying vs. Media Planning. Media Buying Tips. Strategize.

Objectives and Key Results 101

Objectives and Key Results Cross-sell Negotiate Campaign 101

Sales Hacker

NOVEMBER 16, 2021

WordStream is designed to make DIY PPC management easier and more streamlined. It allows marketers and sales teams to create, manage, monitor, and optimize PPC campaigns from one dashboard. It offers time-saving alerts, workflow tools, and a cross-platform reporting dashboard. Key features: Agency management options.

Lead generation 127

Lead generation Price Campaign Cross-sell 127

SBI

JULY 1, 2020

Now, with the economic uncertainties of 2020, sales teams of all sizes are desperate for a more strategic approach to building dependable and ongoing opportunities to optimize customer revenue in their most strategic accounts.

Strategize 72

Strategize Cross-sell Strategic partnership Growth 72

Sales Hacker

FEBRUARY 5, 2019

We have worked inside organizations that have successfully transitioned from selling into mid-market to selling into Enterprises. The Board and executive team need to understand that you can’t simply flip a switch and tell your existing reps to start selling to Enterprise customers. This goes for both people and technology.

Product 68

Product Contract Cross-sell Account management 68

Sales Hacker

DECEMBER 22, 2020

million with about 10, and today we’re sitting with 13 people, and we just crossed 2 million in revenue. So the easiest way to look at it is to say, “We can sell more. We can cross-sell. We were profitable in our first month. We scaled in our first year to 446,000 and had about five people. Where is that plan?

Cross-sell 105

Cross-sell Clients Growth Up-sell 105

Partners in Excellence

JUNE 9, 2019

If we look at the product/market maturity curves made famous by Geoffrey Moore in Crossing The Chasm, we can see how Cynefin contexts can be mapped to his model. In the complex domain, we will probably need a team oriented sell, with subject matter experts, account managers, people with problem solving expertise and so forth.

Cross-sell 78

Cross-sell Account management Sell Education 78

SaaStr

JANUARY 10, 2020

.” In the context of the larger article, he’s making the case for manufacturers to adopt a SaaS playbook: become customer-centric, hire Customer Success Managers (CSMs) to engage customers more deeply, deploy technology to manage the customer relationship beyond the initial sale, etc. It’s all we know.

Manufacturing 69

Manufacturing Cross-sell Sports Service 69

APACSMA

DECEMBER 14, 2023

The need for perpetual evolution is evident from evolving technologies to shifting buyer behaviors. From technological shifts to changing buyer behaviors, this article explores strategies for not just surviving but excelling amid ongoing industry changes. Successful professionals swiftly adopt new technologies and strategies.

Cross-sell 52

Cross-sell Inside sales Account management Strategize 52

Partners in Excellence

OCTOBER 26, 2016

Geoffrey Moore’s work in Crossing The Chasm gives us one model to look at at how customer maturity impacts our success in engaging customers. They are likely to be price sensitive, the buying/selling process may be closer to a transactional process–or even some might be moved entirely to the web.

Customers 95

Customers Minimum Viable Product Cross-sell Launch 95

Partners in Excellence

JUNE 30, 2022

If we have a PLG strategy, we may have a few users/seats, but we want to maximize the penetration of our products across the potential population of users within the account. For example, if we sell a technology sales people can use, we want every sales person in the company using it. And, of course, there is cross sell.

Growth 71

Growth Cross-sell Strategize Account management 71

SBI

AUGUST 17, 2021

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. In this interview series, we ask executives at leading salestech companies to describe how their customers are leveraging technology, what metrics are now possible, and more. .

Sell 58

Sell Cross-sell Account management CRM 58

Partners in Excellence

MAY 3, 2022

Let’s imagine an IT technology challenge, though we can apply this thinking to just about any problem. Yet when we talk about the same things to the end users, they look at us with their eyes crossed. I’ve shared the story of being a CRO at a technology company. But that requires us to sell differently.

Strategize 102

Strategize Territory Cross-sell Finance 102

Highspot

NOVEMBER 6, 2020

Together, sales enablement and sales engagement help scale your sales processes to ensure that every rep, from your SDRs to your account managers, know exactly how to maximize every customer interaction across the buyer’s journey. Contacts : These features ensure reps can make smart decisions regarding account-based selling.

Cross-sell 72

Cross-sell Sales Launch Prospecting 72

Sales Hacker

NOVEMBER 14, 2019

Selling has changed more in the last 10 years than it has in the previous 100 years, and this is especially true in B2B markets. . At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM).

Technology 82

Technology Technology Cross-sell Referrals 82

ConversionXL

MARCH 20, 2019

Choosing the right account-based marketing software can be a messy process. Some companies sell relevant software but not explicitly for ABM. Whether you need certain tools depends on the scale of your program or your target accounts. Demandbase’s costs place it in the 96th percentile for “Marketing Account Management” software.

Real Estate 117

Real Estate Contact B2B Campaign 117

SBI

JULY 15, 2021

First and foremost, having visibility into account plans will enable your sales team to stay flexible and agile. With the appropriate technology, entire account teams can access critical information that may uncover a blind spot. You need to hold your teams accountable for following those processes and using the technology.

Cross-sell 57

Cross-sell Sales Account management Technology 57

Partners in Excellence

JANUARY 31, 2018

Account Based Marketing/Selling is all the rage today. But having played in this space for more than a few years, a lot of what I see is deja-vu all over again, echoing concepts from the 80’s, 90’s, even before (look at some of the original books on account based selling and when they were published.

Sell 69

Sell Territory Cross-sell Strategize 69

ConversionXL

AUGUST 2, 2017

Now Optimizely has a rich partner ecosystem consisting of 150+ solution partners and 60+ technology partners. However, to reach this level of success you need a sound partner strategy that takes into account the latest changes in the technology landscape and people’s mindsets, and leverages them. Technological factors.

Strategic partnership 84

Strategic partnership Objectives and Key Results Cross-sell Strategize 84

Heinz Marketing

APRIL 8, 2019

This week, Liz Michaud joins me in an episode I entitled “The power of relationship selling: New research, insights and opportunities for B2B organizations” Matt: Well thank you everyone for joining us on another episode of Sales Pipeline Radio. As we see more A.I. Liz: Yeah.

Pipeline 75

Pipeline Cross-sell Sales Up-sell 75

Sales Hacker

APRIL 21, 2022

In the early days, most SaaS companies sell to other startups for a number of reasons. It’s simply easier to create a SaaS product for smaller companies.That’s why most SaaS companies focus on selling to other startups in the early stages of the company lifecycle. We started by selling to other startups, mainly YC companies.

Cross-sell 104

Cross-sell Legal Contract Price 104

SalesLoft

JULY 10, 2023

If you’re being asked to do more with less, you need sales technology that will help you get the most out of your entire revenue motion. Outbound and inbound teams need technology that: Weaves AI and automation into prospecting workflows so that prospects receive the right messages at the right time.

Cross-sell 40

Cross-sell Account management Technology Technology 40