Martech

SEPTEMBER 11, 2024

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Product management is in charge of anticipating and meeting customer’s emerging needs. UX/UI is in charge of making life easier for customers.

Cross-sell 108

Cross-sell Customers UX A/B testing 108

SaaStr

APRIL 13, 2025

” Cross-selling generates $5M+ in new monthly revenue – Rippling’s cross-sell motion alone drives over $5 million in net new ARR each month before counting any new customer acquisitions. In the world of SaaS, conventional wisdom has long dictated that focus is paramount.

Cross-sell 64

Cross-sell Launch UX Up-sell 64

ConversionXL

AUGUST 21, 2014

I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post. Think of ways you can improve the UX and reward your loyal customers as well. Now to the case studies….

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106

Heinz Marketing

NOVEMBER 5, 2018

Our most recent episode (recording and transcript below) is called, Style vs Function: The Importance of Design and UX in B2B Applications. Marketing isn’t talking to the customer nearly enough by default as sales and account management is. Thanks so much to our sponsor, MailTag.io. MailTag.io is another. Andrew: Yeah.

Pipeline 70

Pipeline UX B2B Sales 70

ConversionXL

NOVEMBER 11, 2015

Account managers can tier customers. High-value accounts are rumored to get more attention, the rest are purported to get little to none. For cross device testing, you can emulate a range of mobile environments across Android, Windows and iOS. Definitely the best UX of any of the survey tools on this list.

Conversion 124

Conversion A/B testing UX Consult 124

SaaStr

AUGUST 20, 2020

So I was the first person on the sales team to actually get promoted to becoming a manager, started getting into building teams, opening up our sales and operations hub in Austin, Texas, and doing a bunch of roles over my almost six years there. Kyle Parrish: No, it really isn’t. I always talk about working deals in parallel.

Sales 110

Sales Price Quota Start-ups 110