Search Engine Land

MARCH 21, 2023

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. Optimizing for good CTR is more important than optimizing for good expected CTR.

CTR 82

CTR Campaign Represent Click Through Rate 82

Search Engine Land

JUNE 11, 2024

While this is useful in and of itself, it’s especially useful when used in conjunction with click-through rate (CTR). CTR is a metric that indicates the quality of the traffic you’re generating. If your CTR is high, then your target users likely resonate with your product and messaging.

CTR 75

CTR Click Through Rate Campaign Up-sell 75

Search Engine Land

SEPTEMBER 5, 2023

Whether in-house or at an agency, if you’ve been in PPC account management, odds are you’ve been asked some version of that question at least once. “We want to hit {goal}. What should we expect to spend?” And for some, there’s a tendency to want to spit out a ballpark figure with little context or calculation.

CTR 126

CTR Pitch Clients Campaign 126

Search Engine Land

FEBRUARY 1, 2024

It’s unsure how you define “best performance” and doesn’t know your account management style. For example, in my own tests, I see occasional mistakes in the calculation of ratio metrics like CTR and CPA. Simply asking it, “What are my best-performing campaigns?”

Construction 115

Construction Campaign Engineering Technique 115

Search Engine Land

JUNE 21, 2024

You can get lost in the weeds of account management and focus too much on vanity metrics, bidding strategy testing and reporting to forget about what the client ultimately wants from the account. Audits are carried out, recommendations are made and account management is handed over.

Campaign 89

Campaign Objectives and Key Results Clients CTR 89

ConversionXL

AUGUST 24, 2021

Measure results from organic social media engagement, lead generation efforts, advertising ROI, email CTR, and other tasks you’ve worked on to help your cause. Here are some examples of how employers communicate those responsibilities on job boards: Source: Zippia. Source: Nanigans. You can present these numbers in many creative ways.

Promote 141

Promote Pitch Campaign Niche 141

Cience

FEBRUARY 21, 2020

Click-through-rate (CTR) The Click-through-rate or CTR is the ratio of clicks on links in an email to the number of successful email deliveries. According to ActiveCampaign , the average email CTR is 1-5%. Combined with other email metrics, it measures the effectiveness of a given cold email campaign.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79