Search Engine Land

MARCH 21, 2023

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. How well does the landing page follow through on the ad’s promise?

CTR 82

CTR Campaign Represent Click Through Rate 82

Search Engine Land

SEPTEMBER 5, 2023

Whether in-house or at an agency, if you’ve been in PPC account management, odds are you’ve been asked some version of that question at least once. It might take a few follow-up questions to determine if they’re intent on: Outranking a competitor for a head term. “We want to hit {goal}. What should we expect to spend?”

CTR 126

CTR Pitch Clients Campaign 126

Search Engine Land

JUNE 11, 2024

Conversion rate (CVR) Conversion rate is a pretty easy metric to understand; it’s the percentage of users who click on an ad and end up converting afterward. While this is useful in and of itself, it’s especially useful when used in conjunction with click-through rate (CTR). Knowing which one limits your campaign is very important.

CTR 75

CTR Click Through Rate Campaign Up-sell 75

ConversionXL

AUGUST 24, 2021

it’s no surprise that people are looking at how to become a marketing manager. Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit? Source: Nanigans.

Promote 141

Promote Pitch Campaign Niche 141

Search Engine Land

JUNE 21, 2024

You can get lost in the weeds of account management and focus too much on vanity metrics, bidding strategy testing and reporting to forget about what the client ultimately wants from the account. With this in mind, I’ve come up with five considerations for setting up and adapting your PPC goals and objectives 1.

Campaign 89

Campaign Objectives and Key Results Clients CTR 89

Cience

FEBRUARY 21, 2020

Pop-up Questions During The Campaign. How Long Should I Wait Before Following Up? Tips On How to Write A Good Follow-up Sales Email. Follow-up Email Subject Line. Be persistent A lot of SDRs make the mistake of giving up on a lead too quickly. It’s up to you. Landing Pages.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79

Martech

JANUARY 28, 2025

Ensure the following are part of your understanding and how you communicate CTV’s potential. There should be a correlation between rising CTV campaigns and improved CTR on those channels the key is to measure it and find a way to quantify the ultimate value. Building up your creative supply. More on that in a bit.)

B2B 107

B2B CTR Campaign B2C 107