Search Engine Land

SEPTEMBER 5, 2023

Whether in-house or at an agency, if you’ve been in PPC account management, odds are you’ve been asked some version of that question at least once. “We want to hit {goal}. What should we expect to spend?” And for some, there’s a tendency to want to spit out a ballpark figure with little context or calculation.

CTR 126

CTR Pitch Clients Campaign 126

Search Engine Land

JUNE 11, 2024

While this is useful in and of itself, it’s especially useful when used in conjunction with click-through rate (CTR). CTR is a metric that indicates the quality of the traffic you’re generating. If your CTR is high, then your target users likely resonate with your product and messaging.

CTR 75

CTR Click Through Rate Campaign Up-sell 75

Search Engine Land

JUNE 21, 2024

You can get lost in the weeds of account management and focus too much on vanity metrics, bidding strategy testing and reporting to forget about what the client ultimately wants from the account. Audits are carried out, recommendations are made and account management is handed over.

Campaign 89

Campaign Objectives and Key Results Clients CTR 89

ConversionXL

AUGUST 24, 2021

Here is an example of a digital product marketing manager’s job duties: Source: Google Jobs. In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. Source: Nanigans.

Promote 141

Promote Pitch Campaign Niche 141

Cience

FEBRUARY 21, 2020

According to the Marketing Agency Growth Report by Hubspot, 39% of marketing agencies representatives are not confident about their ability to generate new leads. Click-through-rate (CTR) The Click-through-rate or CTR is the ratio of clicks on links in an email to the number of successful email deliveries. Lead Research.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79

Hubspot

SEPTEMBER 12, 2011

They were also able to determine that "text-based emails from an account manager generated 10-times greater a response than nurturing emails that used more HTML.". Click-through rate (CTR) should continue to be used as a diagnostic metric for direct response initiatives; however, it should not be used as a primary metric.".

CTR 71

CTR Click Through Rate Campaign Price 71