Sales Hacker

SEPTEMBER 29, 2023

As Nicole Wojno-Smith (VP of Marketing, Tackle – Series C)expresses, “there’s never not going to be a need to educate buyers – own your search terms and find a way to build content in a way that engages across all the channels your buyers live in.” SEO is a hot topic with the advances of AI and its inevitable impact.

GTM 130

GTM Growth B2C Territory 130

ConversionXL

AUGUST 24, 2021

It also appears to be a new product entering the market, so the ideal candidate will be familiar with implementing solid go-to-market strategies and product launches. We’ve got a few actionable tips for how you can further your career well before approaching your boss or a hiring manager. Source: Zippia.

Promote 141

Promote Pitch Campaign Niche 141

Partners in Excellence

AUGUST 26, 2020

We are taught things like “How to qualify, how to handle objections, how to close……” Likewise, as managers, we tend to focus a lot on the What and How. We also look at the Who when we are looking at the overall organizational structure and some of our go to market strategies. But where is important.

Start-ups 100

Start-ups High impact Technique Follow-up 100

Heinz Marketing

JANUARY 13, 2022

How the marketing, sales and customer/account management teams work together is also critical to success. Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. Change across customer-facing teams.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Highspot

JULY 31, 2020

Manages day-to-day communications with sales and other go-to-market teams. Manages sales content organization and strategy. Secure your sales team’s success by carefully defining their roles and responsibilities within your go-to-market team — and invest as necessary in the supporting functions they need to thrive.

Assembly Line 72

Assembly Line Territory Strategize Sales 72

Highspot

MAY 3, 2024

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more.

Cross-sell 93

Cross-sell Technology Technology GTM 93

Partners in Excellence

JUNE 9, 2019

In the complex domain, we will probably need a team oriented sell, with subject matter experts, account managers, people with problem solving expertise and so forth. And as we move to customers in the simple quadrant, we may ultimately move to self education and web based sales.

Cross-sell 78

Cross-sell Account management Sell Education 78

Sales Hacker

SEPTEMBER 16, 2019

For example, if you’re an early-stage startup and a first-time founder, it’s unlikely you’ll have a dedicated person finding and qualifying leads with a well-defined go-to-market strategy. Experience and Education. Inside sales jobs usually don’t require any specific education other than a high school diploma.

Outside Sales 102

Outside Sales Inside sales Profit margin Sales 102

Sales Hacker

APRIL 24, 2018

4) Customer Experience vs. Account Management [8:15]. 5) Balancing your Go To Market Strategy with Customer Experience [10:30]. These are your relationship managers, essentially. And then I have our customer education team, and then the last one is our customer experience team. Show Agenda and Timestamps.

Customers 53

Customers Account management Go To Market Follow-up 53

Sales Hacker

SEPTEMBER 9, 2019

Over the years, I’ve seen many companies jump onto the account-based bandwagon and claim they do ABM and ABS (or have features that support it). It’s an entire go-to-market strategy. RELATED: Everything You Need to Know About Account Based Sales [Guide]. 7 Steps To Successfully Scale Account-Based Programs.

Prospecting 86

Prospecting Sales Follow-up Contact 86

Sales Hacker

APRIL 21, 2021

Revenue Accountant. Manager-level roles. Revenue Operations Manager. Manager, Revenue Accounting Operations. Data Manager, Revenue Operations. Revenue Cycle Manager. Assist the CEO and sales leadership team with go-to-market planning. Revenue Operations Specialist. Director-level roles.

Finance 117

Finance Cross-sell GTM SQL 117

SalesLoft

DECEMBER 19, 2023

Account Execs (AEs) and Account Managers (AMs) can track multi-threaded conversations across channels, so they always have the complete context for every conversation. Customer Success Managers (CSMs) get the tools they need to deliver coordinated, personalized engagement across channels. And that’s the key.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Territory Legal 52

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. Content — Use of content to educate prospects so they visit your app, website, send you an email etc. An inbound lead is also referred to as a Marketing Qualified Lead. 1) Responding to an Inbound Lead.

Prospecting 65

Prospecting SQL GTM X-functional 65

SaaStr

JUNE 16, 2020

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

GTM 86

GTM Pipeline Healthcare Sales 86

SaaStr

AUGUST 27, 2019

But what you’re trying to learn at this point is not just what your go to market fit is, and working very closely with your product team on that. But also what is my go to market motion? You haven’t really figured out all the right go to market channels. What does that look like?

Territory 64

Territory Contract Cross-sell Drivers/motivators 64

SalesHandy

JULY 12, 2022

Increasing Customer Lifetime Value (CLV): When you have a go-to-market strategy that is targeting the right customers, by default, your customer lifetime value (CLV) will experience a gradual increase. Their demographics can include their, age, gender, hobbies, income, level of education, location, etc.

Customers 59

Customers Cross-sell Represent Up-sell 59

Heinz Marketing

SEPTEMBER 26, 2022

We have this same conversation I feel like in terms of who owns the BDR function, who owns sales development, and sales marketing, doesn’t matter as long as they’re doing the right job, as long as it’s integrated appropriately into your sales and marketing, your go to market system so that it has a bigger impact.

Pipeline 52

Pipeline Sales Niche Start-ups 52

SBI

NOVEMBER 7, 2019

ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. Sales Asset Management. DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. Prospect Intelligence.

Customers 20

Customers Tradeshows Technology Technology 20

Sales Hacker

OCTOBER 7, 2021

Every industry needs sales so the education you receive working in this role can be immense. Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Your sales career project has ups and downs.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Sales Hacker

NOVEMBER 24, 2020

Categories like sales development, inside sales, account management, and now, field sales, actually falls under that umbrella. We offer a variety of services that range from go-to-market strategies to tactical implementations, writing things like sequences and cadences. It is strategic. Do you think it really depends?

Sell 114

Sell Territory Quota Up-sell 114

SaaStr

AUGUST 20, 2020

We had so many inbound referrals, and in terms of recruiting and hiring, people knew that there were a lot more roles on the go-to-market and business side. I think you come in with some perceptions, like in San Francisco at that time, it was 2013 when we moved, Dropbox was a household name. On the pre-sale side, everyone has a quota.

Sales 110

Sales Price Quota Start-ups 110

SaaStr

MARCH 1, 2019

So you’re going to have a sales team that’s going to go after named accounts or the very largest customers. You really want an account manager who’s going to understand or an AE who’s really going to understand the dynamics of that account and how to expand and grow within that account.

Contract 68

Contract Price Commission Conversion 68

SaaStr

JANUARY 3, 2020

So you’re going to have a sales team that’s going to go after named accounts or the very largest customers. You really want an account manager who’s going to understand or an AE who’s really going to understand the dynamics of that account and how to expand and grow within that account.

Contract 12

Contract Price Commission Conversion 12

The Lost Book of Sales

JULY 12, 2021

This is potentially a lose-lose situation threatening both the quality of the vendor’s work and the fabric of the relationship, and it requires careful account management including frequent contact at the executive level. Choosing your market alternative wisely is the solution to this problem. But it has to be credible.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Sales Hacker

MARCH 11, 2025

Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM 86

GTM Growth X-functional Referrals 86

Sales Hacker

DECEMBER 10, 2024

Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 116

GTM Construction Up-sell Cross-sell 116

Sales Hacker

AUGUST 25, 2020

So I got connected to someone at LinkedIn who brought me on to be one of the first sales managers of our basically account management, relationship management team. I was at one point running all of the East Account Management team. And then, we went through a bit of a reorg and my role actually went away.

Up-sell 104

Up-sell Campaign Start-ups Construction 104