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How AI is changing the game for PPC account managers

Search Engine Land

Here’s a closer look at how AI will impact the daily activities of PPC account managers. Less manual operation and managing algorithms Automation has been transforming the world of PPC for a while. We expect significant changes in how PPC managers work over the next few years. This evolution is exciting!

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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

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Why account-based expansion is B2B’s next growth lever

Martech

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. This strategy, often overshadowed by acquisition-focused ABM, is emerging as a powerful engine for long-term success.

Growth 133
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Why Do We Innovate? It’s Called Account Management

SalesPop

We explored the vital importance of account management in our previous article on account management —the idea being that obtaining new accounts is far more costly than maintaining and expanding existing accounts. How do companies hang onto accounts? Account Matrix. Innovation at Pipeliner.

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How Account Managers Can Win Back Strategic Accounts

Miller Heiman Group

To succeed in today’s complex selling environment, you need to leverage your team, including customer success managers, sales engineers, field technicians and more. Thus, the loss of a strategic account creates an opportunity to realign the roles of every member of your sales team. Align Your Team.

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Account Management Through Pipeliner CRM—A Summary

SalesPop

Through the articles in this series, we’ve now covered all aspects of account management, and its related features within Pipeliner CRM. Let’s now take an overview of the subject and pull all the pieces together, and see how Pipeliner powerfully supports account management. Account Matrixes. Automatizer.

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Account Management Must Include Adding Value

SalesPop

It has prioritized lead and opportunity management over account management. Guided by both the industry and the CRM solutions they were using, businesses and organizations never really dug into real account management. A vital key to strategic account management is creating value for the customer.