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Sales Enablement as a Communications Center

Sales Hacker

Participants: marketing, product marketing, product management, sales, HR and sales enablement. Agenda: discuss hiring cycles, upcoming events, product releases, competitive updates and any changes since the last meeting. Goal: bring together all of the key contributors in creating a successful sales environment.

Sales 117
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How to Defuse a Client Freakout

Hubspot

After some event production issues at my marketing association, I called and emailed people who complained on the post-event survey. As an agency account manager, I once got a call from a client who said his email account wasn’t working, and he needed our help fixing it. Don’t jump to assign blame.

Clients 53
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Sales Pipeline Radio, Episode 137: Q&A with Laura Vogel @laurahvogel

Heinz Marketing

So when you look at a justification letter on the website and things that we tell our account managers as they’re calling their clients or we put this in videos, we focus on saying, “these are the things that you’re going to go home with. And I can approach them that way.