Sales Hacker

JUNE 2, 2021

There are three key components that are the foundation upon which all successful sales enablement organizations, processes, programs, tools and platforms are built. Communication is defined as the process of passing information and understanding from one person to another. I call these the Sales Enablement Holy Trinity: Communication.

Sales 117

Sales Pipeline Cross-sell Sports 117

Hubspot

JULY 6, 2016

After some event production issues at my marketing association, I called and emailed people who complained on the post-event survey. As an agency account manager, I once got a call from a client who said his email account wasn’t working, and he needed our help fixing it. Don’t jump to assign blame.

Clients 53

Clients Follow-up Cold Call Contact 53

Heinz Marketing

OCTOBER 29, 2018

So when you look at a justification letter on the website and things that we tell our account managers as they’re calling their clients or we put this in videos, we focus on saying, “these are the things that you’re going to go home with. And I can approach them that way.

Pipeline 66

Pipeline Networking Sales B2B 66