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How AI is changing the game for PPC account managers

Search Engine Land

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Here’s a closer look at how AI will impact the daily activities of PPC account managers. Want to stay ahead of the game? This evolution is exciting!

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The Most Important Thing To Know About Account Management

A Sales Guy

The single most important element of account management and one of the most critical sales skills is proactivity. Yet, unfortunately, far too many farmers or account managers leave too much to reaction or reactivity. The great advantage to account management is your access to data. Manage them proactively.

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The restaurateur: A new essential human role in PPC and digital marketing

Search Engine Land

Just as a restaurateur’s vision and management support a chef’s brilliance, human marketers play a vital role in ensuring that AI has the best data (ingredients) and strategic direction (menu). Visionary leadership In a restaurant, the restaurateur is responsible for the overarching vision and strategic direction.

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Sales Hacker Success Summit: Level Up Your Sales Game for 2020

Sales Hacker

Break Through Mediocrity: Changing the Game for Long-Term Success. Sales Consulting & Strategic Selling Programs. Sales is more than just a numbers game — it’s a mental game. Master the mental game and you can adapt to any sales environment, process, or buyer. Thursday, December 12: Winning the Game.

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4 Principles for Prospecting in a Complex World

Sales Pop!

Challenge the “Numbers Game” Mindset The more customized the prospecting approach is the more effective it will be. To answer this question, account managers need to know which category each opportunity belongs to. Those categories are “investment,” “strategic,” “time-bandit,” and “quicksand.”

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Insight from a $1.3B acquisition and 7 startups

Sales Hacker

Make revenue operations a strategic priority GTM ops and finance must work from a single model of truth. Invest in customer success over SDRs A strong CS function improves retention and expansion more than outbound prospecting ever will. Onboarding is the highest-ROI investment you can make.

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“Why I’m So Interested In Selling,” Bill Butler

Partners in Excellence

I want to stay in the game long enough to see the old sales practices retired and the new digital selling model take hold.” ” Why I’m So Interested In Selling I worked as a finance manager for a large tech company early in my professional career.

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