Remove Account management Remove Go To Market Remove Sales
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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. But when done right, it can transform your sales organization into a high-performing revenue machine.

GTM 116
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Lessons from going to market with the Solutions team at mParticle

Sales Hacker

Paul Mander currently leads all of go-to-market for B2B at Optery. He previously built the pre and post sales solutions team at mParticle from zero to supporting hundreds of enterprise customers. Should your sales engineers also implement the software? However, we knew that this wouldn’t be the right move for mParticle.

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Why account-based expansion is B2B’s next growth lever

Martech

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Marketing, sales, customer success and operations — all elements of GTM — work together to drive revenue growth across these areas.

Growth 133
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How to un-silo your organization and be more customer-centric

Martech

Many companies operate with rigid boundaries between the marketing, sales and customer success departments. The hidden cost of boundaries: Why siloed teams hurt revenue and customer satisfaction Putting boundaries between marketing, sales and customer success in your business could cost you money and lower customer satisfaction.

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Insight from a $1.3B acquisition and 7 startups

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. acquisition and 7 startups The most successful companies understand that product and go-to-market strategy must be deeply interconnected. Leverage cross-functional insights Marketing, product, and sales must work in tandem.

GTM 103
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2 Steps to Avoid Unnecessary Interviews of Sales Candidates

Anthony Cole Training

This may not have happened to you but I have talked to sales managers where 'this' has happened. You are meeting with a potential sales candidate and: You know almost immediately that this candidate is the wrong one for the position you are looking to fill. Close the sale or close for an appointment on the phone.

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What Is Product-Led Sales? The Ultimate Guide

Salesforce

That’s a classic example of product-led sales (PLS). And while your product or service might not be as tasty, there are proven strategies and tools that you can use to improve your sales. Discover how to make product-led sales a part of your go-to-market strategy. Why are product-led sales important?

Product 81