Martech

OCTOBER 11, 2021

“The meeting might be going through to a salesperson, account manager or a CSM. ” Cipirani-Espineira has been in SaaS customer success throughout her career, including in senior account director and VP Customer Success roles at Cision and Medallia respectively. From account management to customer success.

Customers 107

Customers Account management Real Estate Contract 107

SaaStr

SEPTEMBER 8, 2024

Are you selling a product in a well defined category with other direct competitors? Make sure you know how your customers buy and tailor your go to market strategy and messaging to that. Be willing to iterate and push the envelope on pricing, and make sure your pricing lines up with your sales process.

Non-Profits 126

Non-Profits Price Contract Start-ups 126

SaaStr

JANUARY 30, 2023

Overcoming challenges by optimizing for success In the early stages of setting up your SaaS business, it’s always a good idea to invest time thinking about the direction you want to take. Deel scaled the sales team from two to 250 account executives, but issues with productivity and enablement of the account executives cropped up.

Cross-sell 107

Cross-sell Account management Clients Growth 107

Sales Hacker

DECEMBER 9, 2022

Changing territories too frequently will frustrate salespeople trying to build relationships and can even frustrate customers who don’t want to constantly deal with new account managers. Many organizations start with simple rules and definitions – geography-based territories (east, central, west) or account-based territories.

Territory 117

Territory Quota Strategic planning Sales 117

SaaStr

JUNE 6, 2022

Up today: Plaid co-founder and CEO, Zach Perret. Their typical target is developers, and they sell up through the organization. That allows us to have a very different go-to-market strategy. To celebrate 10 years of SaaStr, we’re revisiting some classic podcast episodes. billion valuation.

Account management 111

Account management Engineering Technology Technology 111

Heinz Marketing

JANUARY 13, 2022

How the marketing, sales and customer/account management teams work together is also critical to success. Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. Target Account Precision. Who do you sell to?

B2B 136

B2B Objectives and Key Results Campaign Cross-sell 136

Sales Hacker

SEPTEMBER 29, 2023

Dustin Joost (CRO, Osano – Series B) shares his experience here: “What’s awesome is having a strong position in SEO can lead to a strong position in LLMs, so we’re seeing ChatGPT and similar AI search tools show up in our demo forms.” #3 Hottest GTM job of the week: Founding Account Manager at Tavus , more details here.

GTM 127

GTM Growth B2C Territory 127

SalesLoft

FEBRUARY 19, 2020

REV2020 , SalesLoft’s industry conference about where sales is going , is shaping up to be a truly transformational event. The best-selling book, The Challenger Sale , pioneered the idea of challenging conventional customer thinking. But how do you set a “Challenger” go-to-market strategy in motion? 50+ sessions.

Inside sales 95

Inside sales Cold Call Territory Drivers/motivators 95

Partners in Excellence

SEPTEMBER 12, 2012

Trying to understand the breadth of their products and how they go to market is confusing to them. It’s difficult to keep up with them within our own organizations–but think about it from the customers’ perspectives! What Commoditized Products Can Teach Us About Selling.

Up-sell 111

Up-sell Consult Go To Market Price 111

A Sales Guy

MAY 20, 2013

As a sales leader, if you are diligent in understand these four areas; people, process, strategy, product and the market you’re doing OK. Too often we get caught up in too many things that don’t make a difference. Come up with a way to measure the overall and individual quality of your sales team.

Pipeline 119

Pipeline Objectives and Key Results Sales B2B 119

SaaStr

SEPTEMBER 18, 2023

In Part 2 of Ask Me Anything, Lemkin will answer these questions: How do you balance being authentic as a new startup and getting customers to buy into your vision vs. appearing well put together with everything going on? So many get into trouble on burn rate and try to go PLG to fix it. How do you fix GTM? None of that is new.

GTM 114

GTM Niche Account management Up-sell 114

Hubspot

JUNE 8, 2021

It's important for this role to educate prospects and follow up once a sale is closed to maintain customer satisfaction and encourage repeat buyers. The path to a promotion is clear, and you'll gain the skills you need to level up to a managerial position. Nearly half of their time is spent selling remotely (i.e. Image Source.

Commission 94

Commission Territory Finance Inside sales 94

SaaStr

MARCH 8, 2019

If you’re interested in HubSpot and you’re interested in inbound marketing, I would encourage you as a next step to check up the free trial on our site and see if it works for you. Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. I kind of grew up with the funnel.

Cold Call 22

Cold Call Trust Go To Market B2C 22

ConversionXL

AUGUST 24, 2021

News declaring it the number one job in sales and marketing, and a median average salary of around $142,000 in the U.S., it’s no surprise that people are looking at how to become a marketing manager. Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. Source: Zippia.

Promote 141

Promote Pitch Campaign Niche 141

Heinz Marketing

MAY 2, 2022

Matt: It’s all about just showing up, man. I mean, it’s showing up and literally the key for me in doing that is just like 11:30 Pacific every Thursday, we do a show, it’s on the calendar. You’re going to share content asynchronously. You’re going to share content before a meeting.

Pipeline 97

Pipeline Pitch Sales Account management 97

Hubspot

MARCH 21, 2018

Inside sales reps often sell remotely, from an office base, while outside sales reps travel, brokering face-to-face deals. So, which go-to-market should you choose? Inside reps are sales professionals primarily selling remotely, while outside sales professionals primarily broker face-to-face sales. increase from 2014.

Outside Sales 101

Outside Sales Inside sales Quota Sales 101

Partners in Excellence

AUGUST 26, 2020

” We don’t talk much about these principles in selling or as managers in leading our people/organizations. We are taught things like “How to qualify, how to handle objections, how to close……” Likewise, as managers, we tend to focus a lot on the What and How.

Start-ups 100

Start-ups High impact Technique Follow-up 100

Gong.io

AUGUST 10, 2020

Which selling skills should account managers focus on building? On a recent episode of the Reveal podcast, we connected with MJ McCarthy, VP of Account Management at Everbridge, for answers to these and other questions that are top of mind for revenue leaders. Selling Skills and Account Management.

Customers 62

Customers Cross-sell Account management Drivers/motivators 62

Highspot

MAY 3, 2024

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more.

Cross-sell 93

Cross-sell Technology Technology GTM 93

Sales Hacker

NOVEMBER 24, 2020

Team selling and why it’s making a comeback [7:43]. Managing Zoom fatigue while working from home [26:56]. She’s going to be talking to us about team selling and how the concept of combined quotas with senior and junior account executives, converging on one territory, is coming back. We’re on iTunes.

Sell 109

Sell Territory Quota Up-sell 109

Sales Hacker

FEBRUARY 5, 2019

We have worked inside organizations that have successfully transitioned from selling into mid-market to selling into Enterprises. This guide will arm you with the three most important things to address with your executive team before committing to the Enterprise market. Post-Sales Account Management (Commercial).

Product 66

Product Contract Cross-sell Account management 66

Sales Hacker

SEPTEMBER 2, 2021

It’s a go-to-market strategy that leads with the product, so you can experience its value firsthand. What you end up “hunting” for largely dictates whether you should adopt a sales-led, product-led, or sales-assisted approach to user onboarding. What does it mean to be product-led? Avoid this at all costs.

Product 117

Product SQL Contract Sales 117

Sales Hacker

AUGUST 5, 2019

Megan spent over a decade building and managing customer and revenue generation teams for leading technology companies, so when it comes to understanding how companies can structure their organization around the customer, she’s leading the pack. What Managed by Q does. The Benefit of Starting Out in Account Management.

Customers 63

Customers Account management X-functional Hospitality 63

Partners in Excellence

FEBRUARY 28, 2022

The products they sell had become highly commoditized. In the past, where there had been significant product based differentiation, over time, with more competition and market changes, everty thing changed. We came up with a number of very simple ideas, that helped their customers better serve their own customers.

Price 90

Price Negotiate Up-sell Start-ups 90

Partners in Excellence

JUNE 1, 2020

It establishes a go to market strategy that, according to research, doesn’t really work, and absolves sales people of the responsibility for prospecting and constantly looking for new business. They end up defending the status quo and not helping the customer. Farmers and farming are what brings food to all of us.

Agriculture 101

Agriculture Prospecting Growth Up-sell 101

Sales Hacker

FEBRUARY 1, 2022

We’re also brought to you by Vidyard — the best way to sell in a virtual world, whether you need to connect with more leads, qualify more opportunities, or close more deals. Make prospecting videos, follow-ups, product demos, and other communications that drive virtual selling. Nelson, welcome to the show.

Commission 103

Commission Quota Assembly Line Sales 103

Highspot

JULY 31, 2020

Proactively thinking through how and why your sales organization is set up a certain way ensures that you are not only making strategic hiring decisions but that you’re putting your reps in position to thrive. Sales organization structure is important as it sets sellers up for success. What Are the Types of Sales Organizations?

Assembly Line 72

Assembly Line Territory Strategize Sales 72

SaaStr

SEPTEMBER 18, 2020

You should go fix that, so that you have the opportunity to make these types of investments along the way, but totally get that it’s not for today.” So number six, thinking you’re getting away with under investing in management, up scaling in HR. ” Jason Lemkin: Yeah. But what was this real mistake?

Account management 98

Account management Engineering Launch Start-ups 98

Sales Hacker

APRIL 21, 2022

SaaS companies tend to follow a typical path, and it almost always leads to moving up-market and enterprise sales. In the early days, most SaaS companies sell to other startups for a number of reasons. But as SaaS startups mature, they usually start moving up-market. Managing the enterprise sales cycle.

Cross-sell 103

Cross-sell Legal Contract Price 103

Sales Hacker

APRIL 21, 2021

Revenue operations (RevOps) is a centralized org within a company that supports all revenue-generating business operations including Sales Ops, Marketing Ops, Customer Success Ops, and systems management. On Linkedin alone, a search for “revenue operations” in the US brings up almost 20,000 results. Revenue Accountant.

Finance 114

Finance Cross-sell GTM SQL 114

Sales Hacker

SEPTEMBER 16, 2019

One of the biggest decisions you can make when setting up your sales team is whether to focus primarily on inside or outside sales. They seem to be completely at odds, with one focused on clients with a high acquisition cost and high ACV (annual account value), the other focused on a high sales velocity. Compensation. CRM platforms.

Outside Sales 99

Outside Sales Inside sales Profit margin Sales 99

Sales Hacker

APRIL 24, 2018

4) Customer Experience vs. Account Management [8:15]. 5) Balancing your Go To Market Strategy with Customer Experience [10:30]. Emmanuelle Skala : We sell restaurant platforms to restaurants, obviously. We sell mostly to SMB restaurants but we also sell to enterprise and mid-market restaurants.

Customers 50

Customers Account management Go To Market Follow-up 50

Sales Hacker

SEPTEMBER 9, 2019

Over the years, I’ve seen many companies jump onto the account-based bandwagon and claim they do ABM and ABS (or have features that support it). It’s an entire go-to-market strategy. RELATED: Everything You Need to Know About Account Based Sales [Guide]. 7 Steps To Successfully Scale Account-Based Programs.

Prospecting 80

Prospecting Sales Follow-up Contact 80

Sales Hacker

MAY 20, 2019

In case you missed PODCAST 57: Career Progression as a Concentric Circle to Become Top Manager w/Ashley Grech. How to better optimize your go to market. From automating the soul-sucking manual work that eats up selling time, to providing action-oriented tips on what communications are working best, Outreach has your back.

Consult 84

Consult Technology Technology Networking 84

Sales Hacker

JUNE 17, 2019

Our second sponsor is Outreach , the leading sales engagement platform that enables sales reps to humanize their communications at scale, from automating the soul-sucking manual work that eats up selling time to providing action-oriented tips on what communications are working best. Outreach has your back. Sam Jacobs:? ?What

Contract 82

Contract Drivers/motivators Sales Price 82

Sales Hacker

AUGUST 25, 2023

We’ll continue on our mission to provide real stories/strategies/insights from the best go-to-market operators on the planet, spanning sales, marketing, customer success, operations/enablement, product and hiring. Mark’s pro tip: “And why call them Growth AEs vs. Account Managers? Very simple.

GTM 53

GTM Contract Cross-sell Account management 53

Sales Hacker

NOVEMBER 14, 2019

Selling has changed more in the last 10 years than it has in the previous 100 years, and this is especially true in B2B markets. . At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM).

Technology 79

Technology Technology Cross-sell Referrals 79