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Why account-based expansion is B2B’s next growth lever

Martech

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. Sales teams chase new logos for commission structures that favor new business.

Growth 135
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Podcast - Sales Leadership, Playbooks, and Account Growth with Des McCluskey

Membrain

Join us as we explore the complexities of B2B sales with Des McCluskey , Managing Partner of Padeda and former Sales Director at Johnson & Johnson. Des shares practical insights on building effective sales playbooks, the critical role of first-line sales leaders, and navigating complex sales cycles.

Growth 77
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The Revenue Playbook: Rippling’s Top 3 Growth Tactics at Scale with Rippling CRO Matt Plank and Sam Blond

SaaStr

Contrary to the popular narrative that “outbound is dead” and “AI will replace sales,” Rippling has built a revenue juggernaut with a decidedly human-centric approach. And see everyone for 200+ more sessions, workshops, 1-on-1s and more like this at 2025 SaaStrAnnual.com! May 13-15 in SF Bay!! Email is easy.

Growth 75
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5 key trends we’re seeing in B2B marketing

Martech

Marketing flies the plane and sales serves the coffee, perhaps? I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners.

B2B 134
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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

The Sales Leadership Framework Behind Multiple $100MM ARR Orgs Whether on the podcast, a one-to-one conversation, in GTMfund’s Slack, in a digital live event… the same pattern surfaces: the best leaders develop and leverage systems. But when done right, it can transform your sales organization into a high-performing revenue machine.

GTM 116
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Account Management Excellence (feat.) Will Frattini

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion.

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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.