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Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. Sales teams chase new logos for commission structures that favor new business.
Join us as we explore the complexities of B2B sales with Des McCluskey , Managing Partner of Padeda and former Sales Director at Johnson & Johnson. Des shares practical insights on building effective sales playbooks, the critical role of first-line sales leaders, and navigating complex sales cycles.
Contrary to the popular narrative that “outbound is dead” and “AI will replace sales,” Rippling has built a revenue juggernaut with a decidedly human-centric approach. And see everyone for 200+ more sessions, workshops, 1-on-1s and more like this at 2025 SaaStrAnnual.com! May 13-15 in SF Bay!! Email is easy.
Marketing flies the plane and sales serves the coffee, perhaps? I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners.
The Sales Leadership Framework Behind Multiple $100MM ARR Orgs Whether on the podcast, a one-to-one conversation, in GTMfund’s Slack, in a digital live event… the same pattern surfaces: the best leaders develop and leverage systems. But when done right, it can transform your sales organization into a high-performing revenue machine.
On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on accountmanagement and account expansion selling. You'll learn why a focused and intentional accountmanagement strategy is essential for net revenue retention and account expansion.
The answer: Key accountmanagement. In this comprehensive guide to key accountmanagement, you'll learn: The definition of key accountmanagement. How to know whether your company needs a key accountmanagement strategy. The difference between key accountmanagement and selling.
Sales most definitely have two sides, and this is also true of accountmanagement. In his 2014 book Zero to One , Peter Thiel wrote, “In the 1990s, the focus was on the product, and not on sales. So the only sustainable growth is real viral growth.”. This is also true of accountmanagement.
The year 2023 has brought with it new challenges and opportunities in the world of outside sales. As sales professionals navigate this ever-changing landscape, the secrets to their success lie in adapting to industry trends , leveraging technology, and honing essential skills.
Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Optimizing marketing-to-sales handoff Is your marketing-to-sales handoff working correctly?
So, less than a quarter of B2B revenue actually comes from new accounts. Dig deeper: Why marketers must move from retention tactics to customer respect The focus on new accounts comes from sales teams incentivized to pursue them. “Well, of course, our sales counterparts are demanding it, she said. Give me leads.
Our last article introduced a new series on mega-threats to the sales industry, inspired by the fascinating bestselling book by Nouriel Roubini entitled MegaThtreats: 10 Dangerous Trends that Imperil Our Future, and How to Survive Them. Bureau of Labor Statistics in the book—sales had almost 15 percent of the U.S. Pink cited the U.S.
One place where project management really comes into accountmanagement is bringing a broadly stated goal into realistic terms. They can use account planning and project management to figure out just how realistic that goal is. Numerous parts of project management will be part of this tool.
As any business will attest, there’s no greater feeling than when your company grows and reaches a point where you need to expand your inside sales team. Naturally, more salespeople means more sales which translates to more revenue. According to the Harvard Business Review, the average annual turnover in sales is about 30%.
It has prioritized lead and opportunity management over accountmanagement. Guided by both the industry and the CRM solutions they were using, businesses and organizations never really dug into real accountmanagement. A vital key to strategic accountmanagement is creating value for the customer.
At this year’s SaaStr Annual, Rippling’s CRO, Matt Plank, chats with Sam Blond, host of the SaaStr CRO Confidential and former CRO at Brex, about Rippling’s top 3 growth tactics, which have led to the Rippling becoming a $14B company with several hundred million of ARR. The accountmanagement team who owns every customer post-sales.
The importance of building a strong post-sales function early on. Balancing product-led growth with an enterprise sales motion. Leveraging customer stories as a powerful growth lever. Lessons learned from LiveRamp’s explosive growth and acquisition by Acxiom. The qualities that make an effective modern CRO.
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. But sustainable growth requires a cohesive approach, where every decision about the product is made with its market fit, buyer journey, and expansion potential in mind. If not, a product-led growth (PLG) strategy may not be the right fit.
When it comes to maintaining existing accounts, Pipeliner CRM is the only system with embedded key accountmanagement features, whereas others (such as Salesforce and Microsoft Dynamics) have accountmanagement functionality only as an add-on, or don’t include key accountmanagement. .
Using just one campaign is also common for medium-sized accounts, particularly those with high-end products, high average order values (AOV) or in service-based industries like SaaS and insurance, where CPCs and CPAs are high. Accountmanagers often segment for the sake of segmentation.
So G2 put out a survey and report on customer success recently that was an eye-opener: 67% of CS execs report having a sales quota 53% of CS execs now view their job as primarily a sales role Now some of this may be semantics. Business software companies have had “accountmanagers” responsible for upsell since the earliest days.
His view is your sales team teaches your customers how to get value out of your product. Ron explains: “Wehire mostly technical backgrounds, but as our customers get larger and larger, you start to get global accountmanagers, and they’re going to have much more business strategic accountmanagement experience.
Assumptions are the worst possible tactic, so how do you uncover everything you need to know to maintain professionalism, establish trust, and have the person convey what you need to know to make a desirable sale? A sale is next to impossible or will never occur if we don’t know all the rationale behind the scenes.
As sales professionals, we are responsible for driving revenue growth for our companies. We are accountable for executing our overall corporate strategies and priorities in our chosen markets. At best, these strategies buy a little time, but don’t address the fundamental issues impacting our growth.
Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. Regular performance reviews transform feedback into a growth tool. Sales performance evaluations often feel like a box-checking exercise for managers and a stress test for sales reps.
When there aren’t many new opportunities in the pipeline, very little new business will get closed n months from now where n is the length of the sales cycle. When a salesperson is willing to do the calling and learns to do it well, the pipeline grows, sales will be closed, and success can be all but guaranteed.
Quarterly business reviews are essential for understanding potential growth with existing customers, retention issues and future opportunities. They are just as crucial for troubleshooting where sales performance isn’t meeting expectations, as well as for measuring the return on investment your … Read More »
In the fast-paced world of business, establishing and nurturing strong client relationships is crucial for sustained growth and success. In this article, we will delve into the depths of strategic accountmanagement, exploring its key concepts, benefits, implementation strategies, and how it contributes to the overall success of businesses.
In today’s dynamic business landscape, various accountmanagement roles plays a pivotal part in maintaining customer satisfaction, driving revenue growth, and fostering lasting business relationships. Accountmanagement roles encompass a range of responsibilities that require a unique blend of skills and expertise.
Salesgrowth has become a “predictable” math equation. Customers become widgets in our efficient sales strategy. They are processed by SDRs, SEs, Demo people, AccountManagers and others. Sales has always been about people and relationships. We Get Sales Math Wrong!
As a salesmanager, you have a crazy number of options to choose from to build the ultimate sales tech stack. It was recently found that 67% of sales teams have 4 to 10 sales tools in their tech stack. This is great, however, B2B sales teams are struggling with low team adoption and unclear ROI.
As a recruiter, I hear from many founders and sales leaders regularly about how many salespeople they need and how quickly they need them. Growth is so much more than just getting more bodies in the door as fast as you can. Then we run out of runway and before you know it, we have to lay off 40%-80% of our sales force.”.
In today’s highly competitive consumer goods (CG) industry, success often hinges on the strength of your relationships with key accounts. Effective key accountmanagement isn’t just a tactic, it’s a vital strategy for achieving profitable growth. But what sets your key accountmanagers (KAMs) apart from your competitors’?
Instead, ensure that they understand the progress you are making, even if it’s not yet resulting in leads or sales into the business. It shows that you’re not just interested in short-term wins but are dedicated to helping them achieve sustainable growth. Dig deeper: Mastering SEO accountmanagement: The recipe for success
In today’s dynamic business landscape, possessing a comprehensive set of skills is crucial for any successful accountmanager. The role of an accountmanager goes beyond mere customer service – it involves nurturing client relationships, driving revenue growth, and enhancing a company’s reputation.
Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. At Sales Hacker, we’re serious about diversity, and for that reason, we’ve compiled a list of 530+ female sales experts to consider for your next event. Sales Development. SalesGrowth.
Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key accountmanagement strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.
What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)? With growth being the top priority of so many companies today, there are a lot of titles that come up in any LinkedIn search that may not be familiar to us. The VP of Sales. Singular focus on sales. And this is exactly why you hired them!
60% of customers will shake their head NO to a sale up to 4 times before they actually say YES to it. Sadly, many sales reps miss their opportunity to get the YES when 48% of them don’t do the necessary follow-up. What is Predictive Sales Analytics? It’s not new that data is important for a sales force.
If we have a PLG strategy, we may have a few users/seats, but we want to maximize the penetration of our products across the potential population of users within the account. For example, if we sell a technology sales people can use, we want every sales person in the company using it. Hunters In Major Accounts?
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. A $1B Acquisition with a Singular Leader for Both Sales and Customer Success In 2017, tech leader Vikas Bhambry found himself at a crossroads. 3 reasons why a unified sales and customer success strategy works 1. Lets get into it.
Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. What I was going to talk about today is the playbook for reigniting or even igniting growth. Really, I’ve worked with lots of companies and really been fascinated with how do you repeat growth?
When a great SaaS business starts to come together, and crosses Initial Traction ($1-$1.5m), growing nicely (8-10%+ Month-over-Month Growth) … often times, the founders start to see the first bit of real economic returns on the model. Generally speaking, one Director of Sales can manage about 8 closers, account execs, max.
Over the past couple of weeks I’ve had a lot of conversations about sales performance. ” Too often, the driving metric for sales performance is “the number,” quota, or the revenue goal. But as we dove into the numbers they were really failing to achieve the overall corporate growth goals.
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