Remove Account management Remove Growth Remove X-functional
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5 key trends we’re seeing in B2B marketing

Martech

Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Marketers have plenty of tools and skills to help account managers achieve their goals. What’s going on?

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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

Over the last decade, he has worked with countless sales organizations to help them scale from startup to high-growth machines. Previously, Eli led the SEO team at SurveyMonkey, growing organic search from nearly zero to one of the largest growth channels at the company. We just wrapped up our annual GTMfund retreat in San Diego.

GTM 114
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Outsourcing Strategic Account Management – What, are you crazy?!

Pointclear

At first glance, the idea of outsourcing strategic account management may seem absurd. After all, B2B companies usually define strategic accounts as their best customers and prospects based on criteria like potential for revenue, profit and growth. Have we beat competitors in head-to-head opportunities this year?

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Lessons from going to market with the Solutions team at mParticle

Sales Hacker

CDPs can be technically complex pieces of software, with deep and lengthy sales cycles and cross functional implementations. Is there a lot of internal or customer work that needs to be done or managed by your team? How exactly did we end up with CS functions without commercial focus and ergo CSMs that lack commercial skills?

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10 x Essential Account Manager Skills For Success

The 5% Institute

In today’s dynamic business landscape, possessing a comprehensive set of skills is crucial for any successful account manager. The role of an account manager goes beyond mere customer service – it involves nurturing client relationships, driving revenue growth, and enhancing a company’s reputation.

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How to Spot Burnout in Your Salespeople (and What to Do About It)

Hubspot

Most CRMs come equipped with dashboard functionality. According to Cierra Steiner , a new HubSpot Growth Specialist team member, structured check-ins with her manager have helped ease her transition and minimize overwhelm. "I My manager has really helped calm my nerves by reassuring me that we will just take one day at a time.

Quota 95
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7 emerging skills every SEO must master in 2023

Search Engine Land

But, with that kind of growth, SEO will have to change along with it – as will the skill set of SEO practitioners. An SEO executive needs to learn to present their ideas to the account manager. The account manager needs to get buy-in from client services. billion in 2028. And so on.