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3 High-Impact Marketing Channels You’re Probably Overlooking

Hubspot

Content marketing should be executed in tandem with your company’s account managers and client service representatives. Enter content marketing -- a tool for building relationships with an organization’s stakeholders and prospective customers. Ask your customer-facing team -- what questions are existing customers asking?

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Sales Management Training: 7 Skills to Lead a High-Impact Sales Team

Highspot

Trying to build a high-impact sales team? Heads up: Your team will only ever be as good as its manager. In fact, a reported 69% of sellers who exceed annual quota consider their sales managers as being “above average” at their jobs. But here’s the problem: A good candidate for sales management is hard to find.

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Sales Is A Human Process

Partners in Excellence

.” Rather than focusing on listening, learning, sharing, we have tools focused on conversational intelligence–but they can’t conduct high impact conversations. They are processed by SDRs, SEs, Demo people, Account Managers and others. We focus on the numbers and not what the numbers mean.

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Rethinking BDRs?

Partners in Excellence

How could they possibly have a high impact conversation with senior people? It’s not the role, I think the role can be very impactful. Why wouldn’t we align the resources that have the ability to have high impact conversations with the people we are targeting? The SDR/BDR role can be very impactful.

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Your Dashboards Are Useless, What Are Your 5 KPI's? Posted on January, 2025

Partners in Excellence

I track myself and each person on my team on three fundamental metrics: YTD performance against goal, number of high impact conversations each week (each person has a quota, mine is 6. We have a very specific definition of a high impact conversation). In our company, we have been on a similar journey.

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The Work Compression Model & Trading Productivity for Time

Sales Gravy

Sellers were getting more done, in less time, with better outcomes because all of the distractions that typically took them away from high impact sales activities were gone. Impactful things that generate revenue growth. If you're an account manager, you make an impact by expanding and retaining your accounts.

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Why, What, How, Who, When, Where

Partners in Excellence

We are taught things like “How to qualify, how to handle objections, how to close……” Likewise, as managers, we tend to focus a lot on the What and How. For example, establishing SDR teams, Account Management, Reseller or other ways we might engage our customers.

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