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Why account-based expansion is B2B’s next growth lever

Martech

Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. Traditional account management typically focuses on reactive support and renewal management rather than proactive expansion opportunities.

Growth 133
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What is Key Account Management? [+ Checklist]

RAIN Group

It’s modest to start, but there’s potential to sell into multiple buying centers, across geographies, and the new product your company is launching will help the customer simplify their processes, increase efficiencies, and reduce strain on their supply chain. But that’s all in the hands of the key account team now. Congratulations!

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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

Avarra – announced their launch and delivered a live demo at the GTMfund annual retreat. Sustained success demands a strategic approach backed by powerful technology. Simulation accelerates learning at a fraction of the cost, and their AI avatars are revolutionizing sales training and enablement.

GTM 115
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What Is Key Account Management — and How Does It Help You Grow?

Salesforce

In today’s highly competitive consumer goods (CG) industry, success often hinges on the strength of your relationships with key accounts. Effective key account management isn’t just a tactic, it’s a vital strategy for achieving profitable growth. But what sets your key account managers (KAMs) apart from your competitors’?

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

Manager Strategic Partner Development for the Americas. Vice President of Strategic Sales, Quip. Vice President of Sales & Strategic Partnerships. Senior Vice President, Strategic Sales & Revenue. Senior Manager, Mid-Market Sales. Strategic Team Lead. Strategic Account Executive.

Territory 131
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Build Demand While You Fly the Ship

Sales Hacker

Don’t wait for the perfect product launch to start generating demand. Too many founders spend months perfecting every detail, only to launch into a void of silence. By the time his product launched, Adam already had thousands of interested prospects in his pipeline, ready to buy. “We exit to Cisco. One of the coolest parts?

GTM 111
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Highspot and Corporate Visions Partner to Help Customers Turn Sales Strategy into Execution

Highspot

“Customers today are won or lost based on the experience they have with frontline sellers, account managers and customer success staff,” said Jake Braly, VP Strategic Alliances and Partner Revenue, Highspot. About Corporate Visions.