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We’re in this challenging environment where business buyers are actually weighing their salesexperience against the consumer buying experiences they’ve had. Do these insights reach an impact customer success and accountmanagement teams as well? In your mind, does this have an implication?
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This is potentially a lose-lose situation threatening both the quality of the vendor’s work and the fabric of the relationship, and it requires careful accountmanagement including frequent contact at the executive level. The direct sales approach meets this expectation via a top-down approach to marketing, sales and delivery.
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