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Rethinking Account Based Selling

Partners in Excellence

One week, I would focus my activities in finding new customers and working with current customers at One Chase Plaza, the next week, I’d spend most of my time at One New York Plaza (there were a few other locations on Long Island and internationally, that I would spend time at, as well). It's Account Planning Season.

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Hunters In Major Accounts?

Partners in Excellence

Much of this thinking drives an “account maintenance” philosophy, as a result, we tend to look towards “farmers” or relationship builders as our account managers. This thinking causes us to miss huge growth opportunities, and short changes the account of the value we might create with them!

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PODCAST 99: Overcoming Imposter Syndrome and Flourishing at Work w/ Stephanie Blair

Sales Hacker

As an expert in digital transformation and in fueling modern organizations for sustainable success prior to Know and Flourish, she spent over eight years at eMarketer in assorted individual contributor and leadership roles, and before that, the New York Daily News. I joined eMarketer from the New York Daily News.

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The SDR Career Path: A Scalable Approach to SDR Development

Salesforce

Account Management: An Account Manager is responsible for nurturing and managing relationships with existing clients to ensure their satisfaction and maximize revenue opportunities. SDR or Sales Manager: The SDR Manager oversees and guides the SDR team.

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7 questions brands must ask when assessing affiliate agencies

Search Engine Land

Conde Nast, Hearst and New York Times-level partnerships are highly coveted. Agencies who ask client account managers to handle the publishing outreach are common – but not ideal for the publishers. In these instances, a forecast may well be an over-promise made purely to close the sale.

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Account Based Everything

Partners in Excellence

As the very junior sales person, my job was prospecting within the account. I’d wander every floor of New York Plaza, Chase Plaza, all the remote operations and the international subsidiaries. All of this starting to sound familiar with the Account Based Everything movement?

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What’s Different About Account Based Marketing/Selling?

Partners in Excellence

Yes, with ABM, we can be even more targeted, “We know that XYZ is a strategic initiative in your organization, and top management has established this goal……” (Ironically, I never see ABM programs that say something to this effect, even though they could. To move from vendor, potentially to strategic partner.

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