Remove Account management Remove New York Remove Territory
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HubSpot Marketing Hub is moving up to better serve larger marketing teams

Martech

There were two inescapable messages on Thursday at HubSpot Spotlight in New York. Multi-account management for multiple lines of business Marketing teams at the large end of the SMB category often deal with multiple lines of business or create regional teams. The first message is AI.

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Rethinking Account Based Selling

Partners in Excellence

As sellers, our job is to find or initiate new opportunities with customers in our territory. It may be with existing customers, helping them grow and expanding our relationship, it may be finding new “logos,” to expand our coverage in the territory. Account based selling is no different.

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

And even if your champion is not a manager, they could have influence, and be a valuable resource in helping you win the sale. A good champion can help facilitate faster deals, bigger contract sizes, and easier account management. Having an ally on the inside can make the sales process run more smoothly.

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What Is Product-Led Sales? The Ultimate Guide

Salesforce

Customer experience: CRM tools, like Salesforce , ensure proactive account management, engagement, and long-term retention. Monetization: These tools support pricing strategies tied to customers’ product use. They offer quoting, invoicing, and billing solutions.

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Hunters In Major Accounts?

Partners in Excellence

Much of this thinking drives an “account maintenance” philosophy, as a result, we tend to look towards “farmers” or relationship builders as our account managers. This thinking causes us to miss huge growth opportunities, and short changes the account of the value we might create with them!

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The SDR Career Path: A Scalable Approach to SDR Development

Salesforce

Account Management: An Account Manager is responsible for nurturing and managing relationships with existing clients to ensure their satisfaction and maximize revenue opportunities. They identify potential customers, present product or service offerings, negotiate contracts, and ensure customer satisfaction.

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What’s Different About Account Based Marketing/Selling?

Partners in Excellence

In reality, an account is just a different form of territory. Some territories may be organized by geography (for instance a city or set of postal/zip codes), an industry segment (for example insurance, commercial banking, etc), a named list of companies, or a single company. A friend had the states of North and South Dakota.

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