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Big players vs. niche specialists: Choosing your martech vendors

Martech

On one end are the major dominant players; on the other are smaller vendors who are new and niche or a combination of both. Thus, they provide a large account team with clearly defined roles, including account executive, customer success manager, technical account manager, solution architect, etc.

Niche 103
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The billion-dollar one-person SEO agency: Fiction or the future?

Search Engine Land

With the emergence of AI, the roles of operations, client services, writers, SEO execs, account managers, SEO directors and tech SEOs could be significantly transformed or even replaced by AI agents, potentially reshaping the entire SEO industry. Account management could be as easy as receiving a client’s email or chat message.

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9 Reasons Good Salespeople Fail

SaaStr

Account management? Selling a product without an established brand, at least a mini-brand in its niche, is different. I’ve seen sales reps great at $20k deals join a start-up with tons of leads but at a $2k price point and fail. And vice-versa. Pick a sales process you are comfortable with. Are you good at in-bound?

Quota 138
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How To Actually Succeed in SaaS: AMA Part 2 with SaaStr Founder And CEO Jason Lemkin

SaaStr

Doing outbound well, customer success, account management, and marketing tools are radically different, but the idea of communicating on multiple levels of drip marketing, personalized content, events, webinars, etc. Or, once something gets big, find a niche too small for them to pay attention to. None of that is new.

GTM 116
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The Three Attributes of Good Messaging and Positioning

Sales Hacker

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. That’s the power of positioning and messaging. However, crafting a script that both encapsulates your unique value and resonates with your audience is tough.

GTM 122
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How to Become a Marketing Manager

ConversionXL

Larger companies usually get specific about which of their channel’s marketing the applicant will be managing. As you can see, there are many names for marketing managers and many niches for marketing managers. Others get creative. Some jobs require specific certifications, such as Google Ads certifications.

Promote 141
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The Playbook To Re-Igniting Growth with Predictable Revenue Co-Founder and CEO Aaron Ross (Video + Transcript)

SaaStr

How this company called Sagemount, they’re a $2 billion private equity firm, triples evaluations of their investments in three years, how Twilio nailed the billion dollar niche or a niche if you’re from Canada or Europe, and uncommon practices of hypergrowth CMOs. So, nailing a niche, right? We’ll get to that.

Growth 110