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What Is Key Account Management?

The 5% Institute

What is key account management? And what is the difference between key account management and sales? Then there is key account management and strategic account management – what is the difference? What Is Key Account Management? Is there a difference?

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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. How to identify key accounts.

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Account Management Excellence (feat.) Will Frattini

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion.

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Top 6 Account Management Skills To Build

Salesforce

Which account management skills should you be focused on right now? Most recruiters look for hunters to fill sales roles and farmers to fill account management roles. Most recruiters look for hunters to fill sales roles and farmers to fill account management roles. Leadership skills. Communication skills.

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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Your approach depends on the account’s size, conversion volume and overall business objectives. Using just one campaign is also common for medium-sized accounts, particularly those with high-end products, high average order values (AOV) or in service-based industries like SaaS and insurance, where CPCs and CPAs are high.

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How Account Managers Can Win Back Strategic Accounts

Miller Heiman Group

Then, you stay ahead on any changes occurring at the company and ensure that you and your customers remain on the same page regarding long-term objectives and how your solution helps achieve them. Take the time to analyze all the key factors in an account, including: Key players. Leverage Key Relationships.

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7 proven strategies for effective B2B customer retention

Martech

This is at odds with a company’s primary objective of acquiring and retaining customers. Dig deeper: Why marketers must move from retention tactics to customer respect The focus on new accounts comes from sales teams incentivized to pursue them. Speed of response is a key factor here. Give me leads.

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