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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

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How Account Managers Can Win Back Strategic Accounts

Miller Heiman Group

For example, after losing an account, a seller at Miller Heiman Group built a relationship with a buying influence lower in the org chart over a few years. The company later promoted the contact, and in his new role he played a larger part in the decision-making process.

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Why account-based expansion is B2B’s next growth lever

Martech

Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. Traditional account management typically focuses on reactive support and renewal management rather than proactive expansion opportunities.

Growth 133
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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Using just one campaign is also common for medium-sized accounts, particularly those with high-end products, high average order values (AOV) or in service-based industries like SaaS and insurance, where CPCs and CPAs are high. Account managers often segment for the sake of segmentation.

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Your Dashboards Are Useless, What Are Your 5 KPI's? Posted on January, 2025

Partners in Excellence

It seems like the current fashion promoted by guru’s is, “We can measure everything, put it on our dashboards, and just sit back and turn the dials… ” But too often, they fail to identify the real issues and the real performance levers. All of these roll up to the 5 key metrics the CRO cares about.

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New Microsoft Store Ads promote desktop apps on Windows devices

Search Engine Land

Microsoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. Microsoft Store Ads are for promoting apps built for Windows. Contact your Microsoft Advertising account manager or Microsoft Store representative. The Microsoft Store in action.

Promote 75
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What Is Key Account Management — and How Does It Help You Grow?

Salesforce

In today’s highly competitive consumer goods (CG) industry, success often hinges on the strength of your relationships with key accounts. Effective key account management isn’t just a tactic, it’s a vital strategy for achieving profitable growth. But what sets your key account managers (KAMs) apart from your competitors’?