Remove Account management Remove Referrals Remove South Dakota
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Rethinking Account Based Selling

Partners in Excellence

And just like any other seller, we have to prospect to identify, qualify, and pursue opportunities within the account. Just like in a normal territory, we leverage relationships and referrals as much as we can, within our account territories. They are the gateway to growth, either with them or through their referrals.

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What’s Different About Account Based Marketing/Selling?

Partners in Excellence

They have to analyze the territory, build new relationships, expand their reach, leverage referrals and other relationships in the territory. When I first started selling, I had one named account, with principal operations at 1 New York Plaza and Chase Plaza in downtown Manhattan. A friend had the states of North and South Dakota.

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