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Why account-based expansion is B2B’s next growth lever

Martech

In today’s economic climate, this misalignment represents a critical oversight in how we approach revenue growth and makes a case for account-based strategies to be deployed more broadly across the expansion side of the funnel. Create account-specific content journeys. Industry-specific growth potential.

Growth 133
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Outsourcing Strategic Account Management – What, are you crazy?!

Pointclear

At first glance, the idea of outsourcing strategic account management may seem absurd. After all, B2B companies usually define strategic accounts as their best customers and prospects based on criteria like potential for revenue, profit and growth. Is our strategic account target market 100% covered?

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Key Account Management: The Ultimate Guide

Hubspot

These customers represent a disproportionate percentage of your revenue, refer new prospects to your company, give you credibility in their space -- or all of the above. The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management.

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The Top Mistakes to Avoid in Strategic Account Management in Consolidated Markets

Miller Heiman Group

When managing top-tier accounts in consolidated markets, it’s critical to work strategically to close more deals. Losing a strategic account represents a monumental loss and you may find yourself banging your head against a wall, asking where you went wrong or if you missed early warning signs.

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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

Sustained success demands a strategic approach backed by powerful technology. Altify is the only sales software that seamlessly blends methodology, strategy, and AI into a 100% Salesforce native solution.

GTM 115
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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

Manager Strategic Partner Development for the Americas. Vice President of Strategic Sales, Quip. Vice President of Sales & Strategic Partnerships. Manager, Sales Development. Senior Sales Development Representative. Senior Account Executive. Senior Sales Development Representative.

Territory 131
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4 Principles for Prospecting in a Complex World

Sales Pop!

To answer this question, account managers need to know which category each opportunity belongs to. Those categories are “investment,” “strategic,” “time-bandit,” and “quicksand.” Strategicaccounts are those that can benefit greatly from the solution while also representing meaningful economic value to the sales organization.