article thumbnail

7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Using just one campaign is also common for medium-sized accounts, particularly those with high-end products, high average order values (AOV) or in service-based industries like SaaS and insurance, where CPCs and CPAs are high. Account managers often segment for the sake of segmentation.

article thumbnail

How to avoid 7 mistakes that tank retail Performance Max campaigns

Search Engine Land

Many account managers underestimate the importance of audience signals (I’ve seen some skip it completely). Because retail Performance Max and Standard Shopping campaigns rely on data feeds for keyword targeting, an incomplete feed means you’re missing out on potential opportunities. Mistake 2: Neglecting your data feed.

Retail 90
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Your Ecommerce Website Ready for Holiday Splurges and Traffic Surges?

Salesforce

Between an extended holiday shopping season and sustained ecommerce growth, retailers need to be ready at all times. GET THE NEW HOLIDAY RETAIL PLANNING GUIDE. Frank Billing, Technical Account Manager, Salesforce. Ecommerce is an advantage for retailers. Frank Billing, Technical Account Manager, Salesforce.

Retail 98
article thumbnail

Hunters In Major Accounts?

Partners in Excellence

Much of this thinking drives an “account maintenance” philosophy, as a result, we tend to look towards “farmers” or relationship builders as our account managers. This thinking causes us to miss huge growth opportunities, and short changes the account of the value we might create with them!

article thumbnail

Why 80 Percent of Companies Lose at Customer Retention

Score More Sales

Just go in to a retailer in a mall or in a big box store somewhere and try to have a really great interaction with an employee. I’ve been keeping track of my own personal experiences as a consumer, and in the last 10 retail, restaurant, and hospitality interactions, only 2 of them were stellar.

Customers 101
article thumbnail

The Complete Guide to Channel Sales

Salesforce

For instance, a brand might sell through its own retail store or its own website. They may have customers who prefer buying through a channel (for example, a third-party retail store), while other customers might prefer buying from the manufacturer. Retailers sell goods to the public, often in small quantities.

article thumbnail

How to Objectively Evaluate Your Next Job Candidate

Hubspot

Let’s use the example of hiring an account manager to walk through the process. As the lead point person for multiple clients, an account manager must have an exuberance for tackling the highest priorities without direction or approval from her supervisors. 2) Marketing Aptitude. 2) Marketing Aptitude. 4) Curiosity.