Martech

AUGUST 26, 2024

Marketing flies the plane and sales serves the coffee, perhaps? I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners.

B2B 132

B2B X-functional Cross-sell B2C 132

Sales Hacker

OCTOBER 11, 2024

The Sales Leadership Framework Behind Multiple $100MM ARR Orgs Whether on the podcast, a one-to-one conversation, in GTMfund’s Slack, in a digital live event… the same pattern surfaces: the best leaders develop and leverage systems. But when done right, it can transform your sales organization into a high-performing revenue machine.

GTM 115

GTM X-functional Pipeline Construction 115

Iannarino

NOVEMBER 4, 2022

In a recent post on LinkedIn, I noted that accounting managers rarely ask people for advice on motivating their accounts payable people. Several readers responded that accounts payable clerks need not deal with the rejection encountered by salespeople.

Account management 266

Account management Drivers/motivators Sales 266

Membrain

MARCH 16, 2025

Join us as we explore the complexities of B2B sales with Des McCluskey , Managing Partner of Padeda and former Sales Director at Johnson & Johnson. Des shares practical insights on building effective sales playbooks, the critical role of first-line sales leaders, and navigating complex sales cycles.

Growth 77

Growth Account management B2B Sales 77

Understanding the Sales Force

AUGUST 3, 2022

If you think about territory sales or sales into a specific vertical, reps should be calling on the same customers and prospects all the time. Weeding is like playing the arcade game wack-a-mole where you pull the weed, use a weed wacker, or poison the weed on Monday and two more weeds appear in its place on Tuesday.

Account management 118

Account management Territory Gaming Up-sell 118

STAR Results

MAY 31, 2021

Hiring Sales Stars . Whether you are starting a new sales force or hiring a new rep to fill a vacancy, the four principles of the STAR Process will help you select top sales performers. Without a clear process, your sales managers will each adopt their own approach and ultimately achieve sub-optimal results.

Sales 274

Sales Territory Relationship building Account management 274

Sales Pop!

JUNE 13, 2022

We are creating a new category in the sales technology industry: the Sales Suite. Today sales—and, really, commerce as a whole—has hit an all-time high of complexity. That kind of approach is not solving our already overly complex sales and commercial landscape. Wrong Approach to Complexity. Talk about complex!

Pipeline 235

Pipeline CRM Angle Sales 235

Martech

NOVEMBER 1, 2024

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Marketing, sales, customer success and operations — all elements of GTM — work together to drive revenue growth across these areas.

Growth 133

Growth GTM B2B Strategize 133

Martech

AUGUST 12, 2024

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Optimizing marketing-to-sales handoff Is your marketing-to-sales handoff working correctly?

CRM 117

CRM Contact Account management Follow-up 117

RAIN Group

DECEMBER 4, 2024

What Is Strategic Account Management? Strategic account management (SAM) is a systematic approach to managing and growing an organization's most important customers (often referred to as key accounts) to maximize mutual value and achieve mutually beneficial goals.

Account management 72

Account management Strategize Customers Sales 72

Veloxy

JUNE 15, 2023

The year 2023 has brought with it new challenges and opportunities in the world of outside sales. As sales professionals navigate this ever-changing landscape, the secrets to their success lie in adapting to industry trends , leveraging technology, and honing essential skills.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Martech

SEPTEMBER 11, 2024

Many companies operate with rigid boundaries between the marketing, sales and customer success departments. The hidden cost of boundaries: Why siloed teams hurt revenue and customer satisfaction Putting boundaries between marketing, sales and customer success in your business could cost you money and lower customer satisfaction.

Cross-sell 108

Cross-sell Customers UX A/B testing 108

Sales Pop!

MAY 20, 2023

Our last article introduced a new series on mega-threats to the sales industry, inspired by the fascinating bestselling book by Nouriel Roubini entitled MegaThtreats: 10 Dangerous Trends that Imperil Our Future, and How to Survive Them. Bureau of Labor Statistics in the book—sales had almost 15 percent of the U.S. Pink cited the U.S.

Appointment 243

Appointment Education Sales Contact 243

Veloxy

JUNE 23, 2021

As any business will attest, there’s no greater feeling than when your company grows and reaches a point where you need to expand your inside sales team. Naturally, more salespeople means more sales which translates to more revenue. According to the Harvard Business Review, the average annual turnover in sales is about 30%.

Inside sales 232

Inside sales CRM Sales Pipeline 232

Sales Pop!

MARCH 30, 2025

For example, would finance or accounting prefer compliance-oriented solutions while marketing would opt for more creative choices? Does legal have a good working relationship with sales or do they view them with malice? In large accounts, the buying team multiplies the people problem. Is the accounting manager a C compliant?

Legal 130

Legal Finance Territory Up-sell 130

Martech

JANUARY 14, 2025

So, less than a quarter of B2B revenue actually comes from new accounts. Dig deeper: Why marketers must move from retention tactics to customer respect The focus on new accounts comes from sales teams incentivized to pursue them. “Well, of course, our sales counterparts are demanding it, she said. Give me leads.

B2B 129

B2B Customers Objectives and Key Results Cross-sell 129

Sales Pop!

FEBRUARY 20, 2024

I am your host, and today I am thrilled to share with you the insights from a recent podcast episode where I had the honor of interviewing Karl Becker , the founder of Improving Sales Performance and author of several insightful books on sales and marketing alignment. He emphasized that for success in sales.

Customers 162

Customers Account management Sales Clients 162

Veloxy

FEBRUARY 15, 2022

Learn how easy it is to become the highest-performing field sales professional at your company. Before Covid, field sales was synonymous with hitting the road, meeting customers in person, and regularly making significant commissions. But what does tomorrow hold for field sales? Field sales is not dead!

Territory 244

Territory Inside sales Outside Sales Pharmaceutical 244

Sales Pop!

APRIL 10, 2022

For example, when viewing opportunities, it might be that the Pipeliner Feature called Buying Center, which graphically maps relationships within prospect or client companies, is very important to a user or a sales team. Different types of accounts can require different fields within forms, and now Pipeliner CRM users have this flexibility.

Pipeline 227

Pipeline CRM Account management Contact 227

SaaStr

MARCH 2, 2025

Contrary to the popular narrative that “outbound is dead” and “AI will replace sales,” Rippling has built a revenue juggernaut with a decidedly human-centric approach. Initially, they had CSMs as the only post-sales resource. “But simply adding retention metrics wasn’t enough.

Growth 77

Growth Cold Call Cross-sell Account management 77

Sales Pop!

AUGUST 6, 2022

When it comes to maintaining existing accounts, Pipeliner CRM is the only system with embedded key account management features, whereas others (such as Salesforce and Microsoft Dynamics) have account management functionality only as an add-on, or don’t include key account management. .

CRM 232

CRM Pipeline Objectives and Key Results Account management 232

Martech

AUGUST 12, 2024

This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads. It is not designed for 1-to-1 sales or customer support conversations.

CRM 117

CRM Pipeline Contact Conversion 117

Search Engine Land

AUGUST 19, 2024

With the emergence of AI, the roles of operations, client services, writers, SEO execs, account managers, SEO directors and tech SEOs could be significantly transformed or even replaced by AI agents, potentially reshaping the entire SEO industry. Account management could be as easy as receiving a client’s email or chat message.

Account management 84

Account management Clients Gaming Drivers/motivators 84

SaaStr

MAY 21, 2024

So G2 put out a survey and report on customer success recently that was an eye-opener: 67% of CS execs report having a sales quota 53% of CS execs now view their job as primarily a sales role Now some of this may be semantics. Business software companies have had “account managers” responsible for upsell since the earliest days.

Quota 129

Quota Customers Account management Sales 129

Iannarino

JULY 26, 2021

Being a sales leader means recognizing your mistakes, including hiring mistakes, and dealing with them quickly to minimize harm. It is not uncommon for sales leaders to delay coaching or retraining, or to allow the individual too much time to demonstrate the required behavioral changes.

Clients 298

Clients Account management Contact Start-ups 298

Veloxy

OCTOBER 24, 2022

As a sales manager, you have a crazy number of options to choose from to build the ultimate sales tech stack. It was recently found that 67% of sales teams have 4 to 10 sales tools in their tech stack. This is great, however, B2B sales teams are struggling with low team adoption and unclear ROI.

Quota 147

Quota Contract Account management Price 147

Membrain

FEBRUARY 5, 2023

In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Warwick Brown for a deep discussion about key account management.

Account management 133

Account management Sales 133

Partners in Excellence

JANUARY 26, 2021

Sales growth has become a “predictable” math equation. Customers become widgets in our efficient sales strategy. They are processed by SDRs, SEs, Demo people, Account Managers and others. Sales has always been about people and relationships. We Get Sales Math Wrong! The Magic Is In The Numerator!

Process 147

Process Sales B2B Quota 147

SaaStr

FEBRUARY 7, 2025

His view is your sales team teaches your customers how to get value out of your product. Ron explains: “Wehire mostly technical backgrounds, but as our customers get larger and larger, you start to get global account managers, and they’re going to have much more business strategic account management experience.

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

Partners in Excellence

JANUARY 24, 2025

For example, the manager for one of the highest performing sales teams I know only tracks about 5 metrics, YTD performance against plan. ” Customer service will have their 5, marketing theirs, rev op/enablement theirs, inside sales/BDRs theirs, field sales theirs, account managers theirs.

High impact 111

High impact Pipeline Inside sales Quota 111

Iannarino

JUNE 21, 2021

The Gist: One of the easiest ways to recognize your sales approach is to look at the level of value you create for your clients. In 2011, I was asked to help a client’s strategic account management team improve their results. From Legacy to Modern Sales Approaches Parts 1-8: Part 1 | Approaches.

Strategize 178

Strategize Clients Sales B2B 178

Veloxy

NOVEMBER 29, 2021

60% of customers will shake their head NO to a sale up to 4 times before they actually say YES to it. Sadly, many sales reps miss their opportunity to get the YES when 48% of them don’t do the necessary follow-up. What is Predictive Sales Analytics? It’s not new that data is important for a sales force.

Inside sales 162

Inside sales Sales Outside Sales Cross-sell 162

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. Sales performance evaluations often feel like a box-checking exercise for managers and a stress test for sales reps. What is a Sales Performance Evaluation?

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

Sales Pop!

SEPTEMBER 9, 2023

The real problem, though, is that they never fully complete developing the core of the CRM, especially for sales. What does sales require? It requires lead management , opportunity management , account management, key account management , project management and other sales-related functions.

CRM 173

CRM Pipeline Account management Appointment 173

Search Engine Land

AUGUST 22, 2024

Using just one campaign is also common for medium-sized accounts, particularly those with high-end products, high average order values (AOV) or in service-based industries like SaaS and insurance, where CPCs and CPAs are high. Account managers often segment for the sake of segmentation.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Sales Pop!

SEPTEMBER 18, 2021

The Common Lists include elements relating to account hierarchy, sales roles, contact relations and account relations. As you’ll readily see, these easy-to-utilize elements have incredible usefulness to sales and account management. Accounts Hierarchy. Sales Roles. Account Relations.

Pipeline 225

Pipeline CRM Contact Consult 225

Sales Pop!

MAY 22, 2022

I can then, through the Power Panel, filter out all deals that are not in one particular sales process stage. Let us say that a sales manager is looking at an opportunity, and wants to know if this opportunity is fit to move into the next sales process stage and be part of a forecast. It is a predicted trend.

CRM 236

CRM Pipeline Technology Technology 236