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How AI is changing the game for PPC account managers

Search Engine Land

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Here’s a closer look at how AI will impact the daily activities of PPC account managers. Increased efficiency and effectiveness? This evolution is exciting!

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Strategic Account Management – A Detailed Guide

The 5% Institute

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management?

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What Is Key Account Management — and How Does It Help You Grow?

Salesforce

In today’s highly competitive consumer goods (CG) industry, success often hinges on the strength of your relationships with key accounts. Effective key account management isn’t just a tactic, it’s a vital strategy for achieving profitable growth. But what sets your key account managers (KAMs) apart from your competitors’?

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What Does a Sales Analyst Do? We Break It Down

Hubspot

National Account Manager. If you’re ready for a new challenge, you might make the eventual jump to national account manager. In this role, you’d serve as the liaison for client relationships, communicating sales and marketing messages and assisting in the management of the account. Sales Operations Manager.

Finance 99
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How to build lasting relationships with SEO clients

Search Engine Land

This stability fosters trust and allows for more comprehensive, strategic planning. Dig deeper: Mastering SEO account management: The recipe for success It shows that you’re not just interested in short-term wins but are dedicated to helping them achieve sustainable growth.

Clients 82
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Doing The Whole Job

Partners in Excellence

Our jobs, as sales people and managers, are complex and multifaceted. To simplify it, we tend to divide what we do into a lot of different pieces.

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Rethinking Rev Ops

Partners in Excellence

For example, product management/marketing, strategic planning, finance, legal, HR, manufacturing, logistics, operations… Each part of the organization has dependencies on each other. Simply smashing these functions together under one organization doesn’t solve these problems–and could exacerbate them.