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Why account-based expansion is B2B’s next growth lever

Martech

Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. Traditional account management typically focuses on reactive support and renewal management rather than proactive expansion opportunities.

Growth 133
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The Powerful Linkage between DISC and Team Buying

Sales Pop!

As a result, the selling team absolutely must know and strategize for the buying team composition in every major pursuit. In large accounts, the buying team multiplies the people problem. Is the accounting manager a C compliant? What about the operations manager – an I influencer?

Legal 134
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The Truth About Leads, Marketing Automation and Strategic Account Management

Pointclear

Strategic account management and marketing automation: a marriage made in heaven or oil and water? With C-level executives at these firms, correct lead qualification and lead nurturing strategies require proactively engaging and building personal relationships rather than expecting technology to provide sales-ready buyers.

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Sales Podcast – Strategic Sales Performance Management

Closing Bigger

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

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Strategic Account Management – A Detailed Guide

The 5% Institute

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management?

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Account Management, The Challenges Of Incumbency

Partners in Excellence

For technology companies, in many cases our principal focus is with the CIO and the IT organization. Finally, developing a collaborative governance structure is critical to long term account development, helping both the account and us keep the relationship as “important” and managing the challenges of incumbency.

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The restaurateur: A new essential human role in PPC and digital marketing

Search Engine Land

Just as a restaurateur’s vision and management support a chef’s brilliance, human marketers play a vital role in ensuring that AI has the best data (ingredients) and strategic direction (menu). Visionary leadership In a restaurant, the restaurateur is responsible for the overarching vision and strategic direction.