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How AI is changing the game for PPC account managers

Search Engine Land

Here’s a closer look at how AI will impact the daily activities of PPC account managers. Less manual operation and managing algorithms Automation has been transforming the world of PPC for a while. We expect significant changes in how PPC managers work over the next few years. This evolution is exciting!

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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

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How to un-silo your organization and be more customer-centric

Martech

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Product management is in charge of anticipating and meeting customer’s emerging needs. Many B2B buyers do research online before speaking, even with a trusted account manager.

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Unlocking the Secrets to Outside Sales Success in 2023

Veloxy

Read on to discover the strategies, techniques, and insights that will propel you to new heights in your sales career. Essential skills for success include strong customer relations, business development, account management & problem solving abilities. Are you ready to unlock the secrets to outside sales success in 2023?

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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

improving questioning techniques can lead to a higher close rate). Use a checklist approach to identify gaps (e.g. no reminders sent, poorly timed follow-ups). P rocess: Is there a documented process for reps to follow? Are they actually using it? S kill: Are reps skilled at what they’re doing?

GTM 117
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Strategic Account Management – A Detailed Guide

The 5% Institute

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management?

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Top 21 Sales Training Programs and Techniques to Boost Team Performance in 2022

Highspot

The trick is knowing what training program and techniques to use. Top 6 sales training techniques. They need to support and manage a team, set and measure KPIs, develop strategies, coach and mentor team members, and more. QuadCoaching : A brief workshop to help managers refine their coaching technique.