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How to un-silo your organization and be more customer-centric

Martech

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Product management is in charge of anticipating and meeting customer’s emerging needs. UX/UI is in charge of making life easier for customers.

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The Compound Startup Advantage: Why The CEO of Rippling Believes Focus Is Overrated

SaaStr

Shared UX : Customers gain “superpowers” by learning one system, making them more likely to buy additional products. Shared core components : Critical features like reports, workflow automations, and permissions are built once and deployed across all products, allowing for significantly deeper capabilities in these areas.

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How Human-Centered Design Inspired My Salesforce Strategy Designer Career Journey

Salesforce

Before and during my recovery from surgery, I worked as an account manager for a digital agency specializing in service and experience design. And now, with the Salesforce UX Designer and Strategy Designer credentials, those interested in pursuing a design career in the Salesforce ecosystem can take their career path even further.

UX 98
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The B2B Marketer’s Quick Start Guide: Sales Automation

Heinz Marketing

Features/functionality: Orchestrates account-based playbooks across teams and channels. Builds workflows for reps around accounts. Measures activities and tactics against target accounts. Manages all prospecting activities in one place. Would like to see some filters added for organizing prospects and accounts.

B2B 121
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How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot

Enterprise teams can structure their social media team by having specialists and managers to lead and oversee social media strategy, as well as roles for day-to-day social media activities, such as creating Instagram Stories and Posts, video editing for Facebook, and content management. Account Manager. UX / UI Designer.

UX 100
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4 Key Components to a Winning Handoff Process for SaaS Companies

Sales Hacker

Salespeople create relationships, but it has traditionally been up to the customer success or account management team to nurture them. User onboarding is the part of the UX where both these outcomes must happen, so whose responsibility is it to design the user onboarding experience? There’s no friction whatsoever.

Process 101
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Highspot Strengthens Executive Team Amidst Record Business Growth

Highspot

21, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced the expansion of its leadership team with four industry leaders across engineering, product, account management, revenue strategy and sales. SEATTLE, Dec. billion annual revenue.

Growth 52