article thumbnail

5 key trends we’re seeing in B2B marketing

Martech

Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Marketers have plenty of tools and skills to help account managers achieve their goals. What’s going on?

B2B 132
article thumbnail

The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

Startups to watch Writer – unveiled its latest large language model (LLM) Palmyra X 004 today, marking a significant advancement in enterprise artificial intelligence. This new frontier model excels in function calling and workflow execution, key capabilities for building practical AI agents and assistants for businesses.

GTM 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Do We Innovate? It’s Called Account Management

SalesPop

We explored the vital importance of account management in our previous article on account management —the idea being that obtaining new accounts is far more costly than maintaining and expanding existing accounts. How do companies hang onto accounts? Account Matrix. Innovation at Pipeliner.

article thumbnail

Outsourcing Strategic Account Management – What, are you crazy?!

Pointclear

At first glance, the idea of outsourcing strategic account management may seem absurd. After all, B2B companies usually define strategic accounts as their best customers and prospects based on criteria like potential for revenue, profit and growth. Let’s create a framework for looking at strategic account opportunities.

article thumbnail

Data-driven decisions start with effective intake forms

Martech

Even if you are not tracking intake requests by prioritization level now, consider building that functionality into your intake form. if X, then Y). If account managers primarily complete intake requests, their expertise is likely greater than that of multiple business partners. Intake is where account managers shine.

article thumbnail

10 x Essential Account Manager Skills For Success

The 5% Institute

In today’s dynamic business landscape, possessing a comprehensive set of skills is crucial for any successful account manager. The role of an account manager goes beyond mere customer service – it involves nurturing client relationships, driving revenue growth, and enhancing a company’s reputation.

article thumbnail

Lessons from going to market with the Solutions team at mParticle

Sales Hacker

CDPs can be technically complex pieces of software, with deep and lengthy sales cycles and cross functional implementations. Is there a lot of internal or customer work that needs to be done or managed by your team? How exactly did we end up with CS functions without commercial focus and ergo CSMs that lack commercial skills?