Search Engine Land

JULY 25, 2024

As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. Market consolidation : As consumers reduce spend, smaller organizations or those unable to compete effectively may exit certain markets.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Martech

SEPTEMBER 22, 2022

According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest?

Customers 121

Customers Advertising/ Marketing Technology Technology 121

Martech

MAY 3, 2024

The term “influence” has become a dirty one when talking about marketing effectiveness, because sourced pipeline is the only acceptable form now, and everything else is seen as marketing reaching for credit.

B2B 130

B2B Advertising/ Marketing B2C Pipeline 130

Martech

OCTOBER 25, 2023

Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East.

Drivers/motivators 122

Drivers/motivators Advertising/ Marketing Retail Campaign 122

Sales Gravy

MARCH 29, 2013

Does it make sense to pump money into marketing and advertising but nothing into learning how to sell? If you cannot sell, you cannot and will not grow your business. Simply exposing your message to thousands or millions of people does not guarantee

Advertising/ Marketing 40

Advertising/ Marketing Sell 40

Search Engine Land

OCTOBER 24, 2023

The findings are based on a dataset of 10,000 keywords with various intents, across 10 industries (banking, insurance, retail, software, higher education, real estate, advertising/marketing, manufacturing, travel/hospitality and industrial machinery). Data was collected in August. Blogs remain popular.

Real Estate 120

Real Estate Hospitality CTR Manufacturing 120

Martech

FEBRUARY 8, 2024

“The augmented reality advertising market is projected to generate $1.2 “Thus, as an industry, we need to establish a greater consistency on how we define and measure AR advertising to foster fairness and transparency for buyers and sellers.” billion in revenue in the U.S.

Advertising/ Marketing 112

Advertising/ Marketing Gaming Campaign Presentation 112

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. This would give it a CAGR of 12.4% for that period. What’s driving it. As with all things digital, social media has seen its popularity surge during the pandemic.

Retail 112

Retail Advertising/ Marketing Promote Price 112

Search Engine Land

MAY 19, 2023

And the company has updated its platform to attract more advertisers. In 2022, Google and Meta’s advertising market share dropped below 50%. Instacart remains a viable alternative for brands to promote products directly to consumers. The bigger picture. The rise of retail media networks.

Retail 94

Retail Advertising/ Marketing Networking Promote 94

Martech

FEBRUARY 22, 2022

Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms. Read next: How to decide if you need an account-based marketing platform. What it does.

Networking 98

Networking Manufacturing Advertising/ Marketing B2B 98

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy.

B2B 115

B2B Advertising/ Marketing Negotiate Management Consulting 115

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future.

Drivers/motivators 135

Drivers/motivators Trust Technology Technology 135

Search Engine Land

FEBRUARY 17, 2023

In an investor and press briefing held last week, Microsoft announced that each percentage of market share it captures in the search advertising market has the potential to generate an additional $2 billion in advertising revenue. The post Microsoft proposes AI ads in Bing appeared first on Search Engine Land.

Advertising/ Marketing 81

Advertising/ Marketing Engineering Presentation Market share 81

Sales Pop!

MARCH 1, 2022

They can make appearances in advertisements, marketing materials, and your social media pages. Social media is a valuable tool for all kinds of marketing, including in the world of sports. Depending on your budget, you may be able to get a minor local athlete to endorse your brand or work with someone with a national reach.

Sports 130

Sports Territory Gaming Advertising/ Marketing 130

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S.

Non-Profits 134

Non-Profits Engineering Price Market share 134

Martech

AUGUST 6, 2024

What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. Consumers expect brands to understand their unique needs and deliver what they want seamlessly.

Trust 129

Trust Campaign Technique Price 129

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. AI-powered insights.

Campaign 129

Campaign Retail Product Customers 129

Score More Sales

MARCH 18, 2014

We have always had to communicate with potential buyers, ask for referrals, work trade shows, and advertise / market for new business. It’s funny to hear people debating about how and when social selling will be further adopted. As long as I can remember, selling has ALWAYS been social.

Referrals 100

Referrals Sales Advertising/ Marketing B2B 100

Search Engine Land

NOVEMBER 1, 2022

To understand how these automated solutions work towards advertisers’ marketing objectives, they can use Audience Insights – a new feature on the Insights Page that helps businesses learn more about their customers’ interests and how they engage with their ads. Use Smart Bidding for store sales and offline conversions.

Campaign 99

Campaign Advertising/ Marketing Launch Engineering 99

Martech

AUGUST 7, 2024

This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. The big picture.

Campaign 127

Campaign Represent Follow-up Customers 127

Search Engine Land

MAY 2, 2024

Why we care: The outcome of this case could forever change how Google operates, which would have downstream impacts on search marketers. The ruling could lead to a leveling of the advertising market, meaning lower costs and more choice.

Closing 82

Closing Government Legal Advertising/ Marketing 82

Hubspot

JANUARY 22, 2015

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. Advertising Marketing Agency Daily' Want more content like this? Subscribe to Agency Post.

Entertainment 78

Entertainment Advertising/ Marketing Networking Campaign 78

Hubspot

DECEMBER 6, 2016

Over the past two years, social media advertising budgets have doubled worldwide , from $16 billion U.S. While Facebook currently claims nearly 70% of the social advertising market, it's starting to get some serious competition from younger networks. in 2014 to $31 billion in 2016.

Advertising/ Marketing 78

Advertising/ Marketing Networking Promote 78

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies.

Retail 129

Retail Campaign Technology Technology 129

Search Engine Land

MAY 12, 2023

It will be worth watching whether having a new Twitter CEO may help repair some of the damage done and lure back advertisers , marketers and brands. Most recently, Yaccarino was chairman of global advertising and partnerships at NBCUniversal Media. Twitter under Musk has been a trainwreck at times. About Yaccarino.

Advertising/ Marketing 79

Advertising/ Marketing Engineering Technology Technology 79

Search Engine Land

OCTOBER 25, 2023

Snap, the parent company of Snapchat, reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market.

Drivers/motivators 98

Drivers/motivators Advertising/ Marketing Campaign Engineering 98

Search Engine Land

JULY 20, 2023

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as: The advertising creative. Dates the ad ran. age, gender).

Launch 88

Launch Advertising/ Marketing Campaign Engineering 88

Martech

JULY 12, 2024

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta.

Launch 114

Launch Campaign B2B Process 114

Salesforce

MARCH 9, 2023

To improve data transparency and oversight, the new Data Stream Control Center centralizes data stream insights and management in a single view.

Advertising/ Marketing 98

Advertising/ Marketing Contact Campaign Technology 98

Search Engine Land

APRIL 26, 2023

Meta’s financial performance and growth provides important insights into the current state of the technology industry and the advertising market. You can review the full earnings report here. Why we care.

Advertising/ Marketing 86

Advertising/ Marketing Growth Technology Technology 86

Martech

AUGUST 5, 2024

This outage impacts advertisers’ ability to manage campaigns and access critical performance data. Google Ads continues to experience a significant outage affecting multiple reporting tools and product management features. Why we care.

Campaign 108

Campaign Product Process Advertising/ Marketing 108

Hubspot

MARCH 15, 2015

Advertising Marketing Agency Daily' The CW published this print ad in Entertainment Weekly in 2012. The ad featured a LCD screen that is updated with videos from the network and a stream of live tweets.

Advertising/ Marketing 78

Advertising/ Marketing Entertainment Promote Retail 78

Search Engine Land

JUNE 14, 2023

We compete with hundreds of companies in this space, including household names like Amazon, Microsoft, and Meta as well as specialized advertising technology companies like Criteo, The Trade Desk, and many others. Even media companies and retailers now offer competing advertising technologies. ” Has this happened before?

Commission 89

Commission Retail Advertising/ Marketing Engineering 89

Martech

OCTOBER 28, 2022

The list of tasks for digital advertising marketers is extensive — from determining the marketing budget to developing and distributing content, managing digital campaigns, to analyzing and optimizing marketing efforts…and everything in between. Keeping it fresh. “ Time and resource constraints.

E-commerce 141

E-commerce Campaign Launch Advertising/ Marketing 141

Hubspot

MAY 3, 2011

This possible change in definition would be a major change for Nielsen as well as advertisers. Marketing Takeaway. For marketers, television has been a primary marketing channel for many years. While TV ownership has declined, TV is still core to U.S. entertainment today.

Entertainment 78

Entertainment Manufacturing Advertising/ Marketing 78

Martech

JUNE 23, 2022

Getting started with dynamic in-game advertising. One of the easiest low-cost ways to get started with in-game advertising is also one of the newest – dynamic in-game advertising. Marketers don’t have to get in early when a video game is being developed in order to claim a spot for brand integration.

Gaming 119

Gaming E-commerce Cross-sell Sports 119

Martech

FEBRUARY 20, 2024

Last year, ethnic diversity in ANA members’ marketing organizations dropped from 32.3% Ethnic diversity of the advertising/marketing industry remains below the 42.2% in 2022 to 30.8%, the same as in 2021, according to the report. diversity of the total U.S. population,” the report states.

Electricity 111

Electricity Advertising/ Marketing Follow-up Gaming 111