Advertising/ Marketing, Campaign and Intrinsic

How advertisers can take the lead in reducing carbon emissions

Martech

JANUARY 11, 2023

Advertisers, large and small, are making bold promises to eradicate the industry’s carbon footprint in the next decade. But the lack of accurate and reliable data on the real carbon impact of digital campaigns has continued to be a significant roadblock to achieving net zero. Breaking down the carbon cost of an advertising campaign.

Transportation

Transportation Intrinsic Campaign Networking

The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

Hubspot

JUNE 13, 2014

Ayer helped De Beers successfully turn a failing market into a psychological necessity, all during a period of war and economic turmoil. What were the marketing campaigns that turned the diamond industry around -- and were they morally sound? The agency saw tremendous success from their early campaigns. diamond sales.

Intrinsic

Intrinsic Campaign Advertising/ Marketing Education

Technology Sales Today

How advertisers can take the lead in reducing carbon emissions

The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

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