Martech

JUNE 28, 2024

By reaching a wider, net new audience for the brand, brand campaigns can convert at lower rates but still drive meaningful volume. These methodologies allow marketers to isolate the effects of specific brand activities and directly measure their impact on key performance indicators (KPIs).

Objectives and Key Results 132

Objectives and Key Results Campaign Growth Technology 132

Search Engine Land

FEBRUARY 17, 2023

In an investor and press briefing held last week, Microsoft announced that each percentage of market share it captures in the search advertising market has the potential to generate an additional $2 billion in advertising revenue. The post Microsoft proposes AI ads in Bing appeared first on Search Engine Land.

Advertising/ Marketing 81

Advertising/ Marketing Engineering Market share Presentation 81

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. He also added “for SEO” to the title of his post. Report: Google Leads U.S.

Engineering 88

Engineering Campaign Launch Represent 88

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Bing’s Market Share Up For Third Straight Month: Hitwise 2010: Hitwise showed Bing gaining share for the third straight month, and its 9.7%

Commission 85

Commission Objectives and Key Results SQL A/B testing 85

Martech

DECEMBER 14, 2022

Google again delayed their post-cookie plan , which is understandable given the tech giant heavily depends on third-party cookies for targeted advertising — more so than any major adtech player. Browsers that are already tough on cookies command a significant market share. However, Google’s follow-up plans are in the works.

A/B testing 122

A/B testing Technique Conversion Follow-up 122

Hubspot

SEPTEMBER 5, 2018

Walter Thompson Company to advertise its Lifebuoy Soap. 1902 : Mellins Food advertises its brand on 25 airship flights, becoming the first brand to take this approach. 1904 : The Campbell’s Kids are created, piloting the change in advertisement focus from a single ad to an entire campaign. Five Memorable Ad Campaigns.

Promote 53

Promote Campaign Launch Gambling 53

Lead Fuze

DECEMBER 15, 2023

From market stalls in ancient times to the digital age’s SEO-driven campaigns, the history of marketing is a thrilling journey. Once upon a time, personal recommendations were the most powerful marketing tool. Well, the introduction of radio advertising in 1922 completely transformed this landscape.

Gaming 52

Gaming Engineering Lead generation Technique 52