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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. How to Set Up & Launch a YouTube Video Advertising Campaign. Once you’ve created a marketing video you want to advertise on YouTube, it’s time to create your video ad campaign. (If Campaign Type.

Campaign 101
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First-Party Data: How You Can Succeed in a Cookieless World 

Salesforce

TechBat aims to use its first-party data to launch a comprehensive campaign promoting its new artificial intelligence (AI)-powered project management tool designed for small to medium-sized businesses (SMBs). They promote these through their newsletter, social media channels, and website landing pages. Back to top ) 3.

Campaign 126
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Measuring marketing incrementality: Best of the MarTechBot

Martech

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. This method allows you to isolate the impact of your marketing efforts. Updated answer: Certainly!

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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. This presents marketers with an unequaled opportunity: More people and the ability to better measure all the parts of a marketing campaign. Worldwide 4.48

Retail 119
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Jambo account-based marketing platform joins ON24 Partner Network

Martech

Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms. Read next: How to decide if you need an account-based marketing platform. Promote events and webinars to target accounts via account-based ads and email. Why we care.

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

Unlock efficiency with AI-powered campaigns by automatically generating segments, email subject lines, body copy, and visual assets based on your natural language inputs and your first-party data. Segment intelligence In our research , marketers tell us that proving their impact on growth is a top challenge.

Referrals 136
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Marketers, it’s time to walk the walk on responsible media

Martech

Promote diversity, equity, inclusion and belonging (DEIB). It ensures that advertising is placed in safe and appropriate contexts, upholds ethical standards and fosters a positive impact on society and the environment. What is responsible media? Responsible media involves practices that: Prioritize brand safety and suitability.