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Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. As users see more relevant ads, click-throughrates improve, leading to a better ROI. Google is the leading collector of user data.
It requires RFPs, tenders, quotes and negotiations. Programmatic advertising gives you all those good, actionable insights into campaign performance. Table of contents What is programmatic advertising? How does programmatic advertising work? What are the advantages of programmatic advertising? InsiderIntelligence).
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