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We have always had to communicate with potential buyers, ask for referrals, work trade shows, and advertise / market for new business. The big change now is the tools and technology. 10 tools and technologies to be most helpful. As long as I can remember, selling has ALWAYS been social. Why sellers miss this one BIG idea.
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We have looked at how these things will impact us in 20 to 30 years,” said Yuri Staraselski, co-founder and chief technology officer at Crimtan. During the last 20 years, with the explosion of internet advertising and various new channels, unfortunately, I don’t think there was a lot of attention to the cost of this.
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But these creatives are subject to the volatile business of agencies: Project work that comes and goes, relationships with risk-adverse clients, and billing rates that are stagnant. It wanted to break the agency model and move some of the control -- which has increasingly been transferred to clients -- back to its agency.
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