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Canva acquires genAI startup Leonardo.AI

Martech

Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. The deal surpassed Leonardo.Ai’s last funding round valuation of $80 million and might be challenged by the Australian Competition and Consumer Commission, according to The Australian Financial Review.

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EU says Meta ad model violates Digital Markets Act

Martech

“Subscriptions as an alternative to advertising are a well-established business model across many industries, and we designed subscriptions for no ads to address several overlapping regulatory obligations, including the DMA. We will continue to engage constructively with the commission,” a Meta spokesman said.

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Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing.

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AI in retail media? Majority of marketers are optimistic

Martech

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens.

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Google sued by USA Today publisher amid falling ad revenue fears

Search Engine Land

Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. We’ll show the court how our advertising products benefit publishers and help them fund their content online" Has this happened before? Earlier this year, nine U.S.

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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

Affiliate Marketing: Promote each other’s product/service, receiving a commission per sale made via referral link, providing a passive income source besides regular client projects. What makes a digital marketing agency successful? This Business2Community article explains it in detail. Read more at AdAge.

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What Is An Account Executive?

The 5% Institute

Account executives can be found in various industries such as advertising, marketing, public relations, technology, and more. On average, executives can earn a competitive salary, which may include commission or bonuses based on performance. Q: What industries employ account executives?