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Canva acquires genAI startup Leonardo.AI

Martech

launched less than two years ago and boasts 19 million registered users. Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. It allows users to enter simple prompts, sketch new images with AI and custom-train models for specific projects.

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Instagram Ads on Reels now available to more marketers

Search Engine Land

These ads are designed specifically to seamlessly blend into Reel content, meaning the user experience isn’t compromised. Why we care: Too many ads on Instagram could be problematic for both users and advertisers; users could become irritated by constant interruptions, resulting in less engagement for advertisers.

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How one tech company is doing marketing without cookies

Martech

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. What could go wrong?

Education 121
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What is personalized marketing and how is it used today?

Martech

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

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How Can We Really Measure The ROI of Optimization?

ConversionXL

Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%. Seasonality, advertising, marketing, competitor activity, market changes, weather and many factors can skew your two samples, so you’re not comparing apples with apples. How do you explain this to the boss/client?

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This day in search marketing history: January 20

Search Engine Land

Google’s Eric Schmidt: “2011 All About Mobile” 2011: Geolocation on smartphones enabled contexual personalization and a range of new possibilities and user experiences. Search Advertising Market With 76% Market Share 2009: Based on an analysis of 92 billion impressions and 600 million clicks.

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Why Aren't My Facebook Fans Seeing My Posts Anymore?

Hubspot

And fewer of those interactions mean fewer conversions, leads, and customers. From desktop, mobile, creative, and targeting, to optimization and reporting, Facebook continues to build and improve, creating a more relevant experience for users and enhanced performance for advertisers.".