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How to manage SEO campaigns during economic downturns

Search Engine Land

It’s also worth highlighting that sometimes a plateau or deceleration in marketing spend can feel regressive. In 2024, it is estimated that overall advertising spending growth in the U.S. Compare this to an average growth of 23.3% will increase by approximately 10%. prior to 2020.

Campaign 108
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Data analysis and market research top list of AI use cases

Martech

It’s incredible watching the growth of the CTV market and where that can go. … .” “As so many dynamics are changing and with the focus on first-party data and performance, brands still need reach,” said Deborah Wahl, former CMO of General Motors, at the roundtable.

Retail 126
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Google’s cookie pivot leaves 88% of industry in uncertainty: IAB

Martech

It is a critical business imperative for the continued growth and sustainability of the industry. Ensuring that privacy-preserving technologies are both effective and transparent is not just a regulatory requirement. The road ahead may be challenging, but it also offers many opportunities.

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Why your marketing strategy should still be cookie-less despite Google’s shift

Martech

Delivering what consumers want establishes the trust that supercharges long-term conversions and revenue growth. Dig deeper: Why first-party data alone won’t solve marketers’ challenges Unleash creativity Remember, consumers aren’t just looking for price comparisons and checkout carts.

Trust 126
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AI is poised to disrupt the world of martech vendors and users

Martech

Dig deeper: 7 strategies for getting the most from your martech stack “This may be the turning point where the number of commercial apps in the tech stack peaks and future growth of the stack — which overall we think could be exponential — will come from custom software, a cornucopia of custom apps, agents, and automations.”

CRM 125
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The problem with B2B marketing: Misaligned measurement is stifling innovation

Martech

The term “influence” has become a dirty one when talking about marketing effectiveness, because sourced pipeline is the only acceptable form now, and everything else is seen as marketing reaching for credit. Advertising is expensive but necessary for growth. And, when it fails to do that it’s deemed to have failed.

B2B 127
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How brands are using AI in Meta’s Advantage+ campaigns

Martech

In measuring roughly one million campaigns, Meta found the solution boosted return on ad spend (ROAS) by an average of 22% when advertisers turned on the AI tools. Using Advantage+ shopping campaigns replaces much of the work for segmentation, according to Yingying Kuang, VP of growth and ecommerce at Kitsch. Optimization.

Campaign 105