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How to manage SEO campaigns during economic downturns

Search Engine Land

It’s also worth highlighting that sometimes a plateau or deceleration in marketing spend can feel regressive. In 2024, it is estimated that overall advertising spending growth in the U.S. Compare this to an average growth of 23.3% Optimizing your budget and being strategic about your priorities is essential.

Campaign 108
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The problem with B2B marketing: Misaligned measurement is stifling innovation

Martech

The term “influence” has become a dirty one when talking about marketing effectiveness, because sourced pipeline is the only acceptable form now, and everything else is seen as marketing reaching for credit. Instead, advertising needs to be used for what it does best: Creating and sustaining awareness of our brand as a solution.

B2B 126
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The state of data in 2024: How the ad industry is adapting to privacy regulations

Martech

It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers. The report highlights the strategic changes and innovations prompted by the need for privacy compliance and sustainable, consumer-friendly approaches. The time has come for the advertising industry to champion consumer privacy.

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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work.

Referrals 136
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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

“ To help accelerate SMB growth, Microsoft developed a quantitative and qualitative research program to better understand how SMBs manage their digital marketing today and to identify the pain points digital marketing leads face. You constantly have to make content to stay top-of-mind. Keeping it fresh.

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10 Best AI Sales Tools for 2023 to Maximize Your Revenue

Veloxy

AI Sales Tools offer features for email deliverability, analytics & forecasting capabilities, CRM optimization, training & coaching opportunities as well as advertising/marketing automation to maximize revenue generation. They come in two primary categories: automation and insights. What is the main purpose of AI sales tools?