Martech

JUNE 28, 2024

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Here’s how you can measure the impact of brand marketing investments on the business.

Objectives and Key Results 121

Objectives and Key Results Campaign Growth Technology 121

Martech

MAY 10, 2024

podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. The growth is fueled by engaging content and the ability to measure its impact. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” Podcasts are projected to reach $2.6

Sports 104

Sports Strategic partnership Networking Entertainment 104

Hubspot

MAY 28, 2014

I get it -- I totally agree that many companies are overly fixated on engagement metrics, and it''s makes a job that should be strategic, creative, and fun feel worthless. while advertising can get you the attention by interrupting people, it''s more important to build relationships with customers and other people you want to reach.".

Advertising/ Marketing 78

Advertising/ Marketing Pipeline Strategize Growth 78

Martech

APRIL 1, 2024

This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. However, it’s important to approach retargeting with a strategic mindset. Dig deeper: Why we care about social media marketing: A guide for brands: Get MarTech! In your inbox.

Campaign 105

Campaign Customers Technique Strategize 105

Search Engine Land

OCTOBER 28, 2022

“ To help accelerate SMB growth, Microsoft developed a quantitative and qualitative research program to better understand how SMBs manage their digital marketing today and to identify the pain points digital marketing leads face. You constantly have to make content to stay top-of-mind. Keeping it fresh.

E-commerce 95

E-commerce Campaign Launch Advertising/ Marketing 95

The 5% Institute

JUNE 12, 2023

Account executives can be found in various industries such as advertising, marketing, public relations, technology, and more. They act as trusted advisors, understanding clients’ business goals, and providing strategic guidance to help achieve those goals. Continuously learn and adapt to industry trends and best practices.

Negotiate 52

Negotiate Relationship Management Contract Clients 52

Martech

FEBRUARY 9, 2024

Example: IBM used firmographic information to inform their strategic shift to cloud computing. Technographic data Data on preferred technologies or devices can enrich your demographic data, inform product development and help target and tailor marketing and sales strategies. Tailor your strategies accordingly.

Customers 114

Customers Territory Gambling Non-Profits 114

Lead Fuze

DECEMBER 15, 2023

Well, the introduction of radio advertising in 1922 completely transformed this landscape. But it wasn’t just about blasting advertisements; marketers had to create persuasive communications that resonated with listeners. The history of marketing shows us how powerful these strategies were in shaping consumer behavior.

Gaming 52

Gaming Engineering Lead generation Technique 52

Martech

JANUARY 15, 2025

In addition to the increased integration of AI into workflows, 2025 will see B2B and B2C focusing more on Millenials and Gen Z, and brand-led marketing. While its no surprise, as the report says, AI-powered marketing is leading to easier, breezier growth and highlights the growing integration of AI into workflows. Processing.

B2C 114

B2C B2B Strategize Growth 114