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Google’s cookie pivot leaves 88% of industry in uncertainty: IAB

Martech

Doing so will help keep measurement accurate and ensure that we can still deliver relevant ads to users as tools and technologies evolve. While almost two-thirds of respondents think Google’s change is good for the industry, 51% believe it might slow the development of privacy-protecting technologies.

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Data analysis and market research top list of AI use cases

Martech

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. AI capabilities.

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AI is poised to disrupt the world of martech vendors and users

Martech

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. “AI is reshaping marketing and martech,” they write. “And

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Meta’s ad revenue is up 4.3% in Q1

Search Engine Land

Meta shows growth for advertising and its Family of Apps but a decline in revenue for its other major business segment, Reality Labs. Sure, here is the table with an additional column for the percent difference: Q1 2023 (in millions) Q1 2022 (in millions) Difference Advertising $28,101 $26,998 4.3% At least for now, anyways.

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The state of data in 2024: How the ad industry is adapting to privacy regulations

Martech

Enhancing data quality through first-party data and AI To improve data quality: 71% of brands, agencies and publishers are increasing their first-party datasets, with an average anticipated growth rate of 35% in the next 12 months. It is crucial to achieve a balance between protecting consumer privacy and driving economic growth.

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How to measure the impact of brand marketing

Martech

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Here’s how you can measure the impact of brand marketing investments on the business.

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10 Best AI Sales Tools for 2023 to Maximize Your Revenue

Veloxy

In today’s competitive landscape, the key to success lies in adopting cutting-edge technology. AI Sales Tools offer features for email deliverability, analytics & forecasting capabilities, CRM optimization, training & coaching opportunities as well as advertising/marketing automation to maximize revenue generation.