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LinkedIn’s AI ad tool to launch globally this fall

Martech

The post LinkedIn’s AI ad tool to launch globally this fall appeared first on MarTech. Are you getting the most from your stack? Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

Launch 113
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ChatGPT expected to launch search feature Monday

Martech

ChatGPT is expected to launch its search feature on Monday, according to Reuters, citing unnamed company sources. A Monday launch would certainly be a shot across Google’s bow. The post ChatGPT expected to launch search feature Monday appeared first on MarTech. Rumor has it. I think that would be cool,” Altman said.

Launch 116
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IAB launches new privacy compliance tool

Martech

This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The tool aims at making it easier for advertisers and publishers to vet adtech partners in an increasingly regulated digital advertising space. The post IAB launches new privacy compliance tool appeared first on MarTech.

Launch 118
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TikTok launches ads transparency library

Search Engine Land

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as: The advertising creative. Dates the ad ran.

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Google launches new AI-powered features for Performance Max campaigns

Martech

The post Google launches new AI-powered features for Performance Max campaigns appeared first on MarTech. You’ll want to explore these new PMax features to see whether they help you uncover new insights or improve campaign performance and ROI. Email: Business email address Sign up now Processing.

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IAB Tech Lab launches first clean room standards

Martech

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The post IAB Tech Lab launches first clean room standards appeared first on MarTech. Get MarTech!

Launch 101
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Reddit launches AI keyword research tool

Martech

This will help advertisers display the most fitting ads to the most relevant Reddit users. The post Reddit launches AI keyword research tool appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

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