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AI-powered martech news and releases: October 31

Martech

Do consumers trust AI? Do they trust companies to use AI? consumers said they trust OpenAI, Google, Apple, Microsoft, Samsung and Amazon to use AI, according to a Lippincott survey. Highest: T-Mobile 28%, lowest: Olive Garden 13%) 51% mostly trust companies to use AI ethically, according to Salesforce. answered yes.

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IAB Tech Lab releases protocol for private sharing of conversion data

Martech

The protocol adopts Privacy Enhancing Technologies (PETs) like Private Set Intersection (PSI) and Trusted Execution Environments (TEEs). The protocol is launched in an environment where traditional identifiers and traditional attribution techniques are increasingly stressed. What it does.

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IAB launches new privacy compliance tool

Martech

This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The tool aims at making it easier for advertisers and publishers to vet adtech partners in an increasingly regulated digital advertising space. The post IAB launches new privacy compliance tool appeared first on MarTech.

Launch 117
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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

Personalize at scale with new ways to share behavioral insights and data across marketing and CRM, launch customer referral and promotional programs, and jumpstart your journeys with out-of-the-box industry best practices and templates. Let’s take a deeper look. Show me more

Referrals 136
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5 Online Business Marketing Ideas To Explode Your Revenue

ClickFunnels

Continue reading… Table of Contents Here’s What You Need To Do Before You Start Marketing Your Online Business Marketing Idea #1: Paid Advertising Marketing Idea #2: Social Media Marketing Idea #3: Influencer Marketing Marketing Idea #4: YouTube Marketing Idea #5: Webinars Want Russell To Teach You How To Build a Sales Funnel?

Niche 246
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First-Party Data: How You Can Succeed in a Cookieless World 

Salesforce

Trust has always been an important tool in this, as customers need to trust that you’re going to keep their data secure. But given the ongoing transformation in advertising, building trust is now more crucial than ever before. Without trust, even the most strategic marketing efforts can falter.

Campaign 126
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14 Tools & Resources for Conducting Market Research

Hubspot

We know the location of our favorite products in the store, and we trust that they''ll work year after year. When a client wants to launch a new product, get into a different market, or open a new store location, the odds are stacked against him. I''m sure the people at Heinz felt the same way when they launched purple ketchup.