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US vs. Google, round 2: Government targets digital ad business

Martech

Dig deeper: Antitrust bill could force Google, Facebook and Amazon to shutter parts of ad business At the heart of the case is Google’s operating products for publishers and advertisers. Market share is the first thing courts consider when determining if a monopoly exists.

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Nearly 30% of Instacart’s revenue is from advertising

Search Engine Land

And the company has updated its platform to attract more advertisers. In 2022, Google and Meta’s advertising market share dropped below 50%. Instacart remains a viable alternative for brands to promote products directly to consumers. The bigger picture. The rise of retail media networks.

Retail 94
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Microsoft proposes AI ads in Bing

Search Engine Land

In an investor and press briefing held last week, Microsoft announced that each percentage of market share it captures in the search advertising market has the potential to generate an additional $2 billion in advertising revenue. The post Microsoft proposes AI ads in Bing appeared first on Search Engine Land.

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What the Google antitrust ruling could mean for advertisers

Martech

And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have. Even with more choices offered, user inertia alone would leave Google and Chrome with enormous market share.

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Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

Search Engine Land

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Marketers want more options, and TikTok is it. By the end of 2023, that number is expected to drop to 44.9%. What’s going on. The TikTok effect.

Retail 86
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Firefox to Allow Users to Block Behavioral Ads

Hubspot

A weekend blog post by Mozilla’s head of privacy has major implications for the future of online marketing. Mozilla, the maker of the Firefox web browser that currently averages 30 percent of the web browser market share , announced new details about a "Do Not Track" HTTP header that would allow users to opt-out of behavioral ads.

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Influencing Top Level Decision Makers

Closing Bigger

Increasing Market Share: They are interested in advertising, marketing and business development strategies, tactics and methods to increase market share. Taking market share from the competition is something that inspires them. Lower costs equal better margins and bigger profits.