Martech

SEPTEMBER 6, 2024

Dig deeper: Antitrust bill could force Google, Facebook and Amazon to shutter parts of ad business At the heart of the case is Google’s operating products for publishers and advertisers. Market share is the first thing courts consider when determining if a monopoly exists.

Government 113

Government Legal Advertising/ Marketing Market share 113

Search Engine Land

MAY 19, 2023

And the company has updated its platform to attract more advertisers. In 2022, Google and Meta’s advertising market share dropped below 50%. The rise of retail media networks. The bigger picture. This trend is expected to continue in 2023, in part, due to the rise of emerging ad platforms like Instacart.

Retail 94

Retail Advertising/ Marketing Networking Promote 94

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Marketers want more options, and TikTok is it. By the end of 2023, that number is expected to drop to 44.9%. What’s going on. The TikTok effect. Combined, Walmart Inc.

Retail 86

Retail Advertising/ Marketing Market share Gaming 86

Hubspot

FEBRUARY 17, 2013

It's essential to marketers to be able to effectively target, deliver, and track the variety of ads we use over all our different networks and marketing assets. The social networking giant, Facebook, is expected to purchase an extensive ad-serving technology known as Atlas, from Microsoft.

Launch 78

Launch Retail Networking Follow-up 78

Hubspot

SEPTEMBER 5, 2018

2013 : Sites like Pinterest and Instagram join the social network scene. History teaches us that advertising is an ever-changing concept, just like shopping habits and how and where consumers spend their time. Marketers now have the flexibility to reach their target audiences on multiple fronts, in multiple ways, for multiple budgets.

Promote 53

Promote Campaign Launch Gambling 53

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Bing’s Market Share Up For Third Straight Month: Hitwise 2010: Hitwise showed Bing gaining share for the third straight month, and its 9.7%

Commission 85

Commission Objectives and Key Results SQL A/B testing 85

Search Engine Land

JANUARY 24, 2023

Google’s advertising business has drawn criticism for its market positioning, as it operates on multiple sides of the market, giving it unique insight and potential leverage. Google denies that it dominates the online advertising market and points to the market share of competitors like Facebook.

Advertising/ Marketing 86

Advertising/ Marketing Government Retail Market share 86