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The Google monopoly verdict: More industry reactions

Martech

“This could lead the way to Google introducing Comparison Text Advertising Services to the Google text ad market to dismantle Google’s monopoly on the text advertising market, which may also benefit from a similar discount on CPCs as a gesture of Google encouraging competition on their SERPs.”

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Google declared a monopoly: industry reactions and implications

Search Engine Land

.” “This could lead the way to Google introducing Comparison Text Advertising Services to the Google text ad market to dismantle Google’s monopoly on the text advertising market, which may also benefit from a similar discount on CPCs as a gesture of Google encouraging competition on their SERPs.”

Legal 116
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What the Google antitrust ruling could mean for advertisers

Martech

“As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech.

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Microsoft proposes AI ads in Bing

Search Engine Land

During a recent private meeting with a leading ad agency, Microsoft presented a demo of the updated Bing and revealed its intention to permit paid links within search result responses, according to an anonymous ad executive who attended the meeting. Big plans for the future.

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This day in search marketing history: January 20

Search Engine Land

Search Advertising Market With 76% Market Share 2009: Based on an analysis of 92 billion impressions and 600 million clicks. Report: Google Leads U.S. Google Closes The Presses On Print Ads 2009: They discontinued this service because it was “not the right solution.”

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Sales Podcast: Selling to C-Level and Senior B2B Decision Makers

Closing Bigger

Everything from our first conversation, to discovery calls, presentations, proposals and delivery needs to highlight how you’re driving positive outcomes in a unique and advantageous way. Develop a unique way to present these results you produce including customer case studies, stories and gathering data.

B2B 98
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Sales Podcast: Selling to C-Level and Senior B2B Decision Makers

Closing Bigger

Everything from our first conversation, to discovery calls, presentations, proposals and delivery needs to highlight how you’re driving positive outcomes in a unique and advantageous way. Not only that but we need to understand how we do it in a unique way that adds value over and above what competitive solutions do.

B2B 52