Advertising/ Marketing Market share Service 
Martech
AUGUST 13, 2024
A similar EU ruling regarding Google’s Shopping that led to Google opening up their Shopping space to third-party Comparison Shopping Services (CSS), which were granted a 20% discount on cost-per-clicks (CPCs) to ensure they could fairly compete.” Google has been losing market share for a couple of years now.
Search Engine Land
AUGUST 6, 2024
A similar EU ruling regarding Google’s Shopping that led to Google opening up their Shopping space to third-party Comparison Shopping Services (CSS), which were granted a 20% discount on cost-per-clicks (CPCs) to ensure they could fairly compete.” Google has been losing market share for a couple of years now.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
AUGUST 6, 2024
And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have. Even with more choices offered, user inertia alone would leave Google and Chrome with enormous market share. The same goes for Microsoft or Amazon.
Search Engine Land
JANUARY 6, 2023
2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Amazon, ByteDance’s TikTok and streaming services like Netflix are continuing to increase their foothold. Marketers want more options, and TikTok is it. What’s going on.
Hubspot
JANUARY 25, 2011
A weekend blog post by Mozilla’s head of privacy has major implications for the future of online marketing. Mozilla, the maker of the Firefox web browser that currently averages 30 percent of the web browser market share , announced new details about a "Do Not Track" HTTP header that would allow users to opt-out of behavioral ads.
Search Engine Land
JANUARY 19, 2023
Google Voice Tests Number Porting: Turning Point For The Service? Search Advertising Market With 76% Market Share 2009: Based on an analysis of 92 billion impressions and 600 million clicks. Google Closes The Presses On Print Ads 2009: They discontinued this service because it was “not the right solution.”
Hubspot
FEBRUARY 17, 2013
It's essential to marketers to be able to effectively target, deliver, and track the variety of ads we use over all our different networks and marketing assets. With the growing demand for more sophisticated, automated, and farther-reaching ad services, a number of companies are making serious moves to give marketers what they want.
Expert insights. Personalized for you.
122 
Let's personalize your content