Martech

SEPTEMBER 6, 2024

“Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit.

Government 113

Government Legal Advertising/ Marketing Market share 113

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. The same goes for Microsoft or Amazon.

Non-Profits 132

Non-Profits Engineering Price Market share 132

Martech

JUNE 28, 2024

At my agency, we leverage our proprietary marketing technology platform, All,i to streamline test design, execution and measurement. With other technological advancements, brand lift studies can leverage real-time data collection and analysis tools. It serves as a powerful leading indicator of brand relevance.

Objectives and Key Results 125

Objectives and Key Results Campaign Growth Technology 125

Hubspot

FEBRUARY 17, 2013

This week's marketing round-up will fill you in on what you need to know about upcoming products, and changes to existing social networks around mobile and social advertising. The social networking giant, Facebook, is expected to purchase an extensive ad-serving technology known as Atlas, from Microsoft. Image credit: jbcurio.

Launch 78

Launch Retail Networking Follow-up 78

Closing Bigger

FEBRUARY 3, 2009

Increasing Market Share: They are interested in advertising, marketing and business development strategies, tactics and methods to increase market share. Taking market share from the competition is something that inspires them. Lower costs equal better margins and bigger profits.

Government 52

Government Market share Advertising/ Marketing Drivers/motivators 52

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Google’s Mayer Envisions Future Of Location-Based Services At SXSW 2011: Mayer shared her vision for a future enabled by the search company’s technologies.

Commission 85

Commission Objectives and Key Results SQL A/B testing 85

Martech

APRIL 8, 2024

She expects this and other genAI search innovations will mean huge changes in digital marketing. By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. The way that the democratization of the technology is making it so accessible.

B2B 115

B2B B2C Conversion Pitch 115