Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Marketing attribution will be more severely challenged. That was around mid-March 2020. No surprise there.

B2B 110

B2B Advertising/ Marketing Negotiate Management Consulting 110

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape?

Technology 119

Technology Technology E-commerce Campaign 119

Hubspot

NOVEMBER 6, 2014

But one of the biggest motivators was the convergence of technology and marketing and how that has changed the industry. Brands that want to reach this ‘involved’ consumer are turning to their agency partners for innovation, not just advertising. Marketing is changing at the speed of technology,” McMullen said.

Launch 78

Launch Product Retail Clients 78

The 5% Institute

JUNE 12, 2023

Account executives can be found in various industries such as advertising, marketing, public relations, technology, and more. They identify new business opportunities, pitch products or services, negotiate contracts, and close deals to achieve sales targets. Here are some essential ones: 1.

Negotiate 52

Negotiate Relationship Management Contract Clients 52

Hubspot

FEBRUARY 12, 2019

But with advancements in technology and a recent rise in video content marketing , motion graphic design has become more accessible than ever. Marketing Design Tips. We’ve covered the basics of the most common types of design in marketing: graphic, branding, UI and UX, and web, multimedia, and environmental.

UX 78

UX Represent User Experience Follow-up 78

Martech

JANUARY 14, 2025

We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year. Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness.

Negotiate 121

Negotiate Advertising/ Marketing Cross-sell Technology 121